That’s Christmas Sorted: Sky brings entertainment icons to life in all dancing festive campaign

• Sky’s biggest ever Christmas campaign celebrates the spectacular entertainment offering this festive season
• TV advert directed by Dave Meyers, whose music video credits include Taylor Swift
• Dance choreography by Shay Latukolan to Groovejet (If This Ain’t Love) by Spiller ft. Sophie Ellis-Bextor

Sky Creative has unveiled “That’s Christmas Sorted,” Sky’s biggest ever Christmas campaign that brings together character costumes from the full breadth of its entertainment offering across Sky’s own TV, Cinema and Sports to Disney+, HBO Max, Netflix and Hayu.

From festive blockbuster films and must-watch series to the biggest sporting moments, everyone has their own idea of perfect Christmas viewing. With Sky bringing it all together, that’s Christmas sorted.

The TV advert, directed by acclaimed filmmaker Dave Meyers at RadicalMedia, is a 60-second film that returns to Sky’s costume emporium, where famous outfits spring to life and take to the dancefloor to Groovejet by Spiller featuring Sophie Ellis-Bextor.

From the original Wicked dresses and Monica’s famous turkey head from Friends, to costumes from Bridgerton, Game of Thrones, Moana, Love Actually and Premier League kits, the film brings together an unlikely cast of entertainment favourites to create magic on screen that only Sky can deliver.

Meyers, whose music video credits include Taylor Swift, Kendrick Lamar and Harry Styles, brings his distinctive sense of visual spectacle to the campaign, alongside gifted choreographer Shay Latukolan, whose work on Jungle’s Back On 74 became a global cultural hit.

Robin Garton, ECD at Sky Creative said: “While all the dancing was with real talent, the creation of the world they inhabit made use of pioneering AI production techniques to create a more expansive and impressive spectacle than would have been possible with traditional techniques.”

That’s Christmas Sorted launches across TV, OOH and social, with key takeovers of London Underground and the iconic Piccadilly Lights. The campaign will be amplified across digital and social for a Christmas-special collaboration with the cast of Saturday Night Live (SNL) UK, who get in on the fun by breaking into the backstage studio space, trying on the costumes and putting their own SNL UK style spin on the characters.

Dave Meyers, Director, RadicalMedia said: “This project has all the ingredients of an explosive event. It’s got spectacle, the magic of the holidays, invisible dancers, and the wonderment of famous outfits. There’s a lot of playfulness here, so it was an obvious one I was excited to do.”

Rose Holden, TV Marketing Director, Sky adds: “Christmas is about coming together, and for lots of families that means finding something everyone wants to watch. With Sky, there’s so much great entertainment to choose from, from our own TV, Cinema and Sports to Disney+, HBO Max, Netflix, and Hayu, all in one place.

“That’s what this campaign celebrates, the incredible choice you can only get with Sky, brought to life in one joyful festive moment. And what is more joyful than some much-loved characters having a big dance party!”

Launching from 6 November, the campaign will run until the end of December.

Notes:Agency - Sky Creative

Exec Creative Director: Robin Garton

Group Creative Director: Aaron Willmer

Lead Senior Creatives: Sam Rhodes & Lucy Weetman

Creative Team: Dave Millard, Matt Arnold, Liam Scott, Patrick Cannon, Nicholas Archer, Francesca Lordan, Nicola Heathcote, Adam Lynch, Manish Patras

Director of Production: Sophie Brooks

Executive Producer: Ella Littlewood

AV Producer: Kelly Flockhart

Campaign Producers: Lisa Mason, Lucy Patrick Ward, Lucinda Ker, Kate Boddington, Rupert Savage, Michael Richards, Nicola Kenny

Assistant Producers: Celeste Foster, Natalie Shenker, Kaysha Powlette, Ellie Miley, Coral Keen

Head of Business: Ben Trenchard
Senior Account Director: Dairiona Ryan

AV Account Director: Tom Hayward

Campaign Account Team: Monika Kerai, Melina Hemchaoui, Bidisha Datta, Kivia Martins, Phoenix Matomby, Oliver Millard

Head of Strategy & Planning: Alice Aldridge

Strategy Director: Lex Deasley

Design Director: Loren Reed

Creative Director, Brand: Jason Ford

Senior Designer: Matthew Hunt

Client – Sky TV

TV Marketing Director: Rose Holden

Head of Marketing: Jennifer Muirhead

Marketing Lead: Sarah Banham

Marketing Managers: Madeleine Lea, Lauren Rankine

Production Co - RadicalMedia

Director: Dave Meyers

MD/EP: Ben Schneider

Executive Producer: Jodie Brooks

Producer: Ersan Beskardes

Production Manager: Reba Gaynor

Production Assistants: Ella Crawford, Luka Glišović, Gaby Cordardo, Kate Hood

1st AD: Knoko Chapple

DoP: Scott Cunningham

Choreographer: Shay Seun Latukolan

Wardrobe Designer: Selina Wong

Production Designer: Sarah Asmail

Offline Edit: Final Cut

Editor: Amanda James

Assistant Editor: Max Adams

MD/EP: Michelle Corney 

Producer: Nikki Porter

VFX: Framestore 

Creative Director and VFX Supervisor - Kamen Markov 

AI Supervisor - Aitor Echeveste 

2D Supervisor - Jean-Nicolas Costa

CG Supervisor - Mike Little 

Animation Supervisor - Brad Silby

Animator - James Wilson

Asset Supervisor - Billy Butler

Head of AI - Alex Villabon

Head of 2D - Suzanne Jandu

Asset Supervisor - Billy Butler

FX TD - David Derwin

Rigging - Leo Schreiber

Animation - Sofia Llobregat

DMP Artist - Chris Wilson

Head of Advertising: Helen Weil

Executive Producer: Anna MacDonald

Senior Producer: Polly Roberts

Production Coordinator: Doug Russel-Fisher

Production Support: Maya Manor & Isabella Fitzsimons

AI Artists: Aitor Echeveste, Alex Villabon, Adrien Blanchard, Theophile Farant, Matteo Colonnelli, Jon Uriarte Sastre, Leon Lin, Jim Derks, Denis Matsimouna, Weiying Jin, Luis Mota

Compositors: Kamen Markov, Aadel Matoorianpour, Mirko Morciano, Suzanne Jandu, Benjamin Lilley, Sian Drury, Julien Rousseau, Thiago Vilas Boas, Joan Marques Carbonell, Alice Locuratolo, Emma Pelliciari, Joseph Yoon, Noah Catan, Uros Otasevic, Tim Osborne, Ben Gallagher, Paul O’Brien

 VFX: Sky Creative 

Group Creative Director: Justin Bates

Exec Producer: Jamie Loudon

Senior Producer: Christian Lim

Design Director: Charles Gatward

VFX Artists: Farid Akhadov, Artemii Pogodin, Fernando Guerrero, Jodie South, Luke Scarborough, Rafael Cardoso, Ryan Morgan, Will Davys

Creative Technologists: Soojung Kwon, Lawrence Wheeler

Compositors: Philip Smith, Doruk Saglem, Zafer Ercevik, Vadim Davidoff

Colour: Company 3

Colourist: Simon Bourne

Producer: Chris Anthony

Sound Design: String and Tins

Sound Designer: Ian “Arge” Hargest

Producer: Sian Hagan

Music: ‘Groovejet (If This Ain’t Love)’ by Spiller featuring Sophie Ellis-Bextor

Record Label: Defected records

Music Publishers: Sony Music Publishing, Concord Songs Limited, Universal Music Publishing, BMG Music Publishing

Composers/Writers/Lyricist: Cristiano Spiller, Robert Davis, Ronald Walker, Sophie Ellis-Bextor, Vincent Montan Jr.

About Sky

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