Lancia Is the Automotive Partner of the 44th Torino Film Festival

• Lancia announces its partnership with the 44th edition of the Turin Film Festival, strengthening its deep-rooted connection with Turin and celebrating the convergence of cinema, culture, design and Italian elegance.
• From November 24 to December 2, a fleet of New Lancia Gamma vehicles will transport guests, actors, directors and leading figures from the film industry throughout the Festival, bringing a new expression of contemporary Italian elegance to the streets of Turin.
• The initiative is part of the celebrations marking the 120th anniversary of Lancia, founded in Turin on November 27, 1906.

Lancia announces its role as Automotive Partner of the 44 ^th edition of the Torino Film Festival, one of Italy’s most prestigious film events, renowned for its strong international vocation and its deep-rooted connection with the city of Turin.

A natural partnership for a Brand whose roots lie in Turin and which is now carrying into the future the values that have shaped its identity: elegance, design, innovation and culture. Values that find a natural expression in cinema, a universal language that, much like Lancia itself, transcends eras and generations while continuing to interpret Italian style.

This initiative is, fittingly, part of the celebrations marking Lancia’s 120th anniversary. The Brand was founded in Turin on November 27, 1906.

“LANCIA. ELEGANCE TAKES THE STAGE.” is the concept that will accompany the Brand’s presence at the Festival, telling the story of the relationship between Lancia and the world of cinema through a narrative shaped by style, personality and timeless beauty. A bond forged over the decades thanks also to vehicles that have become part of cinematographic history and popular culture: from the Aurelia B24 featured in Il Sorpasso, to the Gamma seen in Giallo Napoletano, and the legendary 037 portrayed in Race for Glory.

In an edition that will place Marilyn Monroe at the heart of its narrative, Lancia will also celebrate the allure of the great female icons of cinema, women who embody an elegance capable of transcending time. A story that weaves together women, automobiles and the silver screen through a shared vision of style, transforming the Festival into a natural stage on which the Brand’s cultural heritage can engage in dialogue with its contemporary vision.

During the Torino Film Festival, Lancia will also take center stage on the city’s streets with a fleet of New Lancia Gamma vehicles, transporting guests, actors, directors and industry professionals throughout the Festival. As the Brand’s flagship model and a new expression of Italian elegance, Gamma offers a contemporary interpretation of the same focus on design, comfort and attention to detail that has always distinguished Lancia.

Through this partnership, Lancia further strengthens its bond with Turin, extending beyond the automotive world to embrace cinema, art and culture. Because some cars, just like certain films and their leading stars, do not simply belong to a particular era: they become icons capable of transcending time.