On and Sky High Goods Present Their Fall/Winter 2026 Performance Workwear Collection: Developed and Tested with Real Farmers

Swiss sportswear brand On and Sky High Goods, the mission-led label created to support the food equity mission of New York-based nonprofit Sky High Farm, introduce the latest chapter of their partnership for Fall/Winter 2026. Field tested by real farmers, the new collection brings On and Sky High Goods together through a shared approach to performance workwear, highlighted by the debut of the Cloud Low WP SHG waterproof shoe.

United under the mantra of Farm Strong, the campaign celebrates the connection between farming and sport. Shot by Jack Davison in the British countryside, a film and a series of stills evocatively frame farming as the original sport, drawing parallels between the physical demands of farm work and athletic training. The field becomes the farmer’s track, a yoke becomes their barbell and hay bales their hurdles. Designed around four fundamental movements familiar to both athletes and farmers - lift, push, pull and breathe - each scenario celebrates and honors those who put in the work.

Developed with farmers from nonprofit Sky High Farm’s community, the collection reflects the utility of garments worn every day in their work. Bringing innovation to workwear, the debut of the Cloud Low WP SHG footwear sees Sky High Goods create a new silhouette working from the foundation of the Cloud Hi tooling; updated with a waterproof construction and Missiongrip™ outsole technology - featuring the brand’s strawberry and moon icons - for grip and stability on wet, uneven ground. Designed to withstand farmer’s needs, yet refined enough to step into everyday life. The Cloud Low WP SHG is available in two monochromatic colorways: Black: Black and Date: Torchwood.

The wider collection combines durable outerwear and breathable base layers with relaxed workwear silhouettes built for movement. A utility vest, pants and hoodie are built with enduring materials and functional pockets, while a pair of long johns, a waffle tee, and a balaclava all feature a bold all-over Sky High Goods ​ print, supporting warmth and comfort. A singular club collective tee featuring the word ‘Farming’ completes the collection.

The On x Sky High Goods Fall/Winter 2026 collection launches on November 5, 2026, and is available in stores and online at on.com, skyhighfarmgoods.com and through select retail partners.

Assets

• Campaign film here (social crops here )
• Campaign stills here (social crops here )
• Product images here

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.

On is present in more than 80 countries globally and engages with a digital community on www.on.com.

About Sky High Farm Goods

Sky High Goods is a New York-based, mission-driven brand designed to generate sustaining revenue and awareness for the food equity mission of Hudson Valley, NY nonprofit Sky High Farm. Through the creation of more sustainable lifestyle and clothing products, the brand engages consumer culture to promote a more just food system. Since its inception in 2022 it has raised $1.5M in donations for the farm, through innovative and participatory partnerships with industry creatives and leaders across fashion, food and beauty, including Comme des Garcons, Dover Street Market, Balenciaga, Erewhon, Tata Harper; Alastair Mckimm, Ryan McGinley, Samira Nasr, Mario Sorrenti, Mel Ottenberg, Nadia Lee Cohen, Cass Bird and many more. ​ ​ Website I Instagram