The LEGO Group teams up with Sesame Street to inspire young children to fall in love with nature

• In three new videos, the LEGO Group and Sesame Workshop bring nature learning to life through stories and play with the Sesame Street friends.
  
  
• The LEGO Group’s free guides and printables invite children to continue exploring through hands-on play with family members and educators.
  
  
• The collaboration encourages children to look more closely at the natural world and build a connection with it.
  
  

The LEGO Group and Sesame Workshop, the global nonprofit behind Sesame Street, have launched three new videos, funded by the LEGO Foundation, encouraging children aged 4 to 6 to discover the natural world through play.

Featuring Elmo, Cookie Monster and other Sesame Street friends, the videos introduce children to bats, butterflies and worms before inviting them to build habitats using LEGO bricks and everyday craft materials. The LEGO Group’s free activity guides and printables help families and educators extend the experience through hands-on play at home and in community settings.

Each three-minute video focuses on one creature, its habitat, and the important role it plays in the ecosystem, helping young viewers understand how these creatures contribute to the natural world and why they matter.

In the bat video, Cookie Monster gets a fright from a bat before learning from The Count how bats help pollinate plants and protect crops, including cacao trees, where chocolate comes from. In the butterfly video, Elmo and Grover learn through building and crafting that butterflies are a sign of a healthy garden and set about creating more butterfly-friendly spaces. In the worm video, Oscar the Grouch shows Elmo how worms keep soil healthy and gardens growing.

The videos are the starting point for a wider nature learning experience. The LEGO Group’s activity guides and printables give caregivers and educators the tools to turn each film into hands-on play for children, at home or in museums, libraries and community groups. By building a habitat for a creature they have just met, children think through food, water and shelter and turn what they have watched into ideas of their own. Together, these activities encourage children to get outside, explore the natural world around them, and develop a lifelong love of nature.

Lauren von Stackelberg, VP and Head of Social Responsibility at the LEGO Group, said: “Children look after what they love, and we want to help them fall in love with nature. Through play, something as simple as building a habitat can turn curiosity into care, and care into action. Together with Sesame Workshop, we’re helping children connect with nature and feel empowered to protect it.”

Samantha Kennedy, VP of Marketing and Brand Strategy at Sesame Workshop, said: “For generations, families have trusted Sesame Street to help children explore the world with curiosity, kindness, and joy. Through engaging stories and beloved characters, we’re helping children discover that their actions, no matter how small, can make a meaningful difference in caring for nature.”

From today, families and educators can access the three videos and accompanying LEGO Group activities on the Build the Change webpage, while the videos continue to roll out on Sesame Street’s YouTube channel.

This initiative does not include a commercial LEGO set or product. The videos and accompanying activities are free educational resources available to families and educators.

For more information, assets, or interview opportunities, please contact media@LEGO.com.

About Build the Change
Build the Change is a LEGO Group social impact programme, supported by the LEGO Foundation. It invites children around the world to use creativity to explore real-world challenges and share their ideas. Build the Change for Little Ones adapts the programme for children aged 4 to 6.

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information: www.LEGO.com

About Sesame Workshop
Sesame Workshop is the global nonprofit behind Sesame Street with a mission to help children everywhere grow smarter, stronger, and kinder. We support children and the caring adults in their lives in the moments that shape early childhood, reaching families with playful learning in over 190 countries. Through beloved characters and joyful educational media, Sesame helps children understand themselves, connect with others, and make sense of an ever-changing world. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, Threads, and X.