Pullman Hotels and Resorts Launches its Bar-Led Signature Box at Accor Arena

Pullman Hotels & Resorts today announces the launch of the Pullman Box at Accor Arena in Paris, marking a bold new expression of the brand’s vision of hospitality as a platform for human connection. In most arenas, the spectacle stays on stage; at the Pullman Box, it extends into the room. Unveiled on October 22 during The Strokes concert, the Pullman Box is the only box at Accor Arena to feature a dedicated bar and a resident bartender.

A New Kind of Live Experience

Built around Pullman’s conviction that every exchange is a trip, the Pullman Box transforms the traditional VIP lounge experience into something altogether different. Here, the experience begins long before the show.

From the moment visitors step through the Pullman Portal, the brand’s signature entrance to the space, they are no longer simply entering a lounge. They are crossing into another rhythm, one shaped by movement, encounters and anticipation. With the bar at its heart, the Pullman Box invites guests to come together, connect and enjoy the show. Two dedicated Hosts of Pullman look after attendees throughout the evening, modern reinterpretations of the historic Pullman Porters, connecting guests, culture and experience.

A Bar-Led Philosophy, Brought to Life with Premium Spirits

At the heart of the Pullman Box is an exclusive cocktail program featuring spirits from Moët Hennessy. Three signature serves, Pullman Chicago, Pullman Cosmo, and Pullman Late Night Martini, each translate a facet of Pullman’s identity into the glass: the legacy of exchange, the energy of cosmopolitan cities, and the brand’s signature late-hours social intensity. This program reflects Pullman’s broader bar-led philosophy, the belief that a bar, wherever it stands, holds the power to shift the energy of a room, open a conversation, and turn a moment into something worth remembering: conversations with strangers, unexpected pairings of flavor, the contrast between personal and collective excitement. The program also includes non-alcoholic serves, crafted with the same care and complexity as their spirited counterparts.

“Our hotels were never about four walls,” said Natasha Mohammed, Vice President Global Brand, Pullman. “They’re about the energy of an exchange, wherever it happens. The Pullman Box simply carries that same spirit into the Arena, because for us, exchange was never about a place. It’s a mindset.”

A Limitless Experience for members of ALL Accor

The Pullman Box is part of ALL Accor’s curated Limitless Experiences. Whether for a concert, a sports event or a live show, members of ALL Accor can redeem their reward points to access the Pullman Box and experience the arena through a full Pullman hospitality lens.

A Global Vision of Cultural Connection

This launch is part of a broader global strategy. The Pullman Box is both a destination and a connector, between people, between emotions, between worlds: a place where hospitality meets entertainment. In Sydney, Pullman is activating a similar vision at Accor Stadium, driving awareness of the brand’s new global campaign and encouraging new members to join the complimentary ALL Accor program, with a simple and powerful message: join ALL Accor and start your Pullman journey.



Frequently Asked Questions

What is the Pullman Box at Accor Arena?

The Pullman Box is Pullman Hotels & Resorts’ new private box at Accor Arena in Paris, and the only box in the arena to feature a dedicated bar and a resident bartender. Built around Pullman’s bar-led philosophy, it turns a night at the arena into a full Pullman hospitality experience, from the Pullman Portal entrance to the Hosts of Pullman guiding guests through the evening.

What is Pullman’s bar-led philosophy?

Pullman’s bar-led philosophy is the conviction that a bar, wherever it stands, holds the power to shift the energy of a room, open a conversation, and turn a moment into something worth remembering. It is the belief that drives every Pullman food and beverage experience across the brand’s 150+ addresses worldwide, and the idea at the heart of the Pullman Box at Accor Arena.

When did the Pullman Box launch?

The Pullman Box launched on October 22, 2026, during The Strokes concert at Accor Arena in Paris.

What cocktails are served at the Pullman Box?

The Pullman Box features three signature serves utilizing spirits from Moët Hennessy: Pullman Chicago, Pullman Cosmo, and Pullman Late Night Martini, alongside fully non-alcoholic serves crafted with the same care and complexity.

How can members of ALL Accor access the Pullman Box?

The Pullman Box is part of ALL Accor curated Limitless Experiences. On selected concerts, members of ALL Accor can redeem their reward points to access the Pullman Box and experience the arena through a full Pullman hospitality lens.

About Pullman

Pullman Hotels & Resorts is where people, cultures and ideas collide. As a platform for social exchanges, Pullman invites global travellers and modern visionaries to meet, collaborate, and engage in transformative spaces. More than 150 addresses around the world act as cultural hubs in the world’s most dynamic destinations, from Pullman Paris Montparnasse to Pullman Singapore Orchard and Pullman Maldives Maamutaa. Born over 150 years ago with an open-minded spirit, Pullman continues to evolve as a connector of people and ideas. Pullman is part of Accor, a world leading hospitality group counting over 5,800 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.

pullman.accor.com: all.com: group.accor.com



About Accor Arena

An iconic venue in the heart of Paris for more than 40 years, Accor Arena is one of the world’s leading destinations for music, sports and entertainment. Welcoming nearly 2 million spectators and hosting more than 150 events during the 2025–2026 season, it stages major French and international tours, premier sporting events and large-scale productions.

An Olympic venue during the Paris 2024 Games, Accor Arena continues to deliver an increasingly comprehensive, accessible and immersive experience before, during and after every event. ISO 20121 certified since 2022, with certification renewed in 2025, the venue also places sustainability and inclusion at the heart of its development.

Ranked the world’s No. 5 arena and France’s No. 1 venue by Billboard Boxscore in 2026, and voted the world’s fifth-best UFC venue by USA Today readers, Accor Arena, the largest venue in the Paris Entertainment Company portfolio, continues to strengthen its international standing and turn every event into a unique experience.