ParagonCorp, Indonesia’s Halal Beauty Powerhouse, Shares Its Consumer-First Playbook at BeautyMatter NEXT50 Summit 2026, United States

ParagonCorp, Indonesia’s leading beauty company, shared its consumer-first approach to building a halal beauty powerhouse at the BeautyMatter NEXT50 Summit 2026 in Los Angeles. Speaking on a panel about building relevance across diverse markets, Dr. Sari Chairunnisa, MD, Deputy CEO and Chief R&D Officer of ParagonCorp, said the company’s four-decade journey starts with one principle.

“People just want to be heard. People just want to be represented,” said Dr.Sari.

For ParagonCorp, halal certification is an important technical requirement, but not the whole story. Dr. Sari explained that the concept of halal extends to how products fit into a consumer’s daily life, including routines of prayer and ablution, and to whether a product truly delivers what consumers are led to believe it does.

“Halal not only means what is permitted to be used, but also what is good for you,” said Dr.Sari. This broader view connects halal with fairness and truthfulness, conscious choices, responsibility, and sustainability.

Dr.Sari shared that Muslim women should not be viewed as one single consumer segment. Religion may be shared, but cultural expression, daily routines, and expectations vary across markets and communities, including how women dress, wear the hijab, or express their beauty. “If you are talking about Muslim women, you have to listen to the consumer,” she said. “You don’t want your brand visual and people think, ‘Who is that? I’m not like that.’”

A consumer may discover a product through a creator, try it in-store, attend an offline event, and buy on another digital platform, then share their own experience to start the next cycle. As consumers increasingly turn to AI tools for recommendations, information across platforms becomes part of the experience itself. Dr.Sari described this as an ’Infinite Loop’: brands must understand and take care of every touchpoint, because each interaction shapes the next.

For ParagonCorp, a beauty powerhouse is measured not only by how much it sells, but by how well it understands the people it serves. Over more than 40 years, the company has built an integrated value-chain ecosystem spanning consumer understanding, R&D, manufacturing, distribution, and consumer-facing channels across a portfolio of 15 brands, supported by more than 200 researchers.

Through its participation at BeautyMatter NEXT50 Summit 2026, ParagonCorp brings its experience into the global beauty conversation: there may be no single formula for understanding consumers, but there is a universal starting point: listen closely, understand deeply, and keep learning.

About ParagonCorp

ParagonCorp is an Indonesia-based multinational Fast-Moving Consumer Goods (FMCG) company founded in 1985. Its journey began with PT Paragon Technology and Innovation (Paragon), Indonesia’s largest national cosmetics company, home to a portfolio of beauty and personal care brands including Wardah, Make Over, Emina, Kahf, Putri, Crystallure, Instaperfect, Biodef, Tavi, OMG, Earth Love Life, LABORÉ, Light+ by Wardah, DSE Dermascalp Expert, and Wardah Bright Now.

ParagonCorp is recognized as a certified halal cosmetics manufacturer operating under Good Manufacturing Practice (GMP) standards, delivering quality makeup, skincare, haircare, and personal care products to consumers. With a workforce of over 17,000 employees with more than 2,000 SKUs, ParagonCorp has expanded its market reach across Indonesia, Malaysia, and Brunei Darussalam.

Beyond beauty and personal care, ParagonCorp continues to grow through business diversification in distribution and direct trade via PT Parama Global Inspira and PT Paranova Global Optima.

As a Purposeful Beauty Tech Company, ParagonCorp is committed to delivering products and initiatives that create meaningful impact for communities, the environment, partners, and all Paragonians. Rooted in our five core values: Faith, Care, Humility, Resilience, and Innovation.

Visit www.paragon-innovation.com or follow ParagonCorp on Instagram @paragoncorp and TikTok @paragoncorp.id

Contact Information

Sam Amsterdam

Global Communications Counsel

Amsterdam Group Public Relations Inc.

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