Burna Boy and On Unveil No Giant Stands Alone, a new Footwear-Led Campaign

Swiss sportswear brand On and global Afrobeats icon Burna Boy mark the next chapter of their partnership with a footwear-led campaign celebrating creativity, community and the people who have shaped the artist’s journey. Footwear takes center stage, with Burna Boy showcasing two of On’s signature silhouettes in exclusive colorways.

Built around a simple notion - “No Giant Stands Alone” - the campaign celebrates Burna Boy and On’s shared ethos that the journey to success is strengthened by the people around us. Spotlighting family, friends and collaborators who have played an integral role throughout Burna Boy’s journey, helping to shape his work and success along the way. Bringing music, culture, community and movement together, the campaign shines a light on the collective behind the individual.

Shot by Ronan McKenzie, the campaign imagery places Burna Boy alongside the people who have helped shape his journey. The stills feature his sister, Ronami, and his mother, Bose - both part of his management team - together with his dancers, his vocalist and his band The Outsiders, some of whom have worked with Burna Boy for more than a decade. The intimate group portraits capture the relationships that have supported him throughout his career, reinforcing the idea that individual success is built through collective creativity and effort. Directed by Bafic, a series of behind the scenes documentary-style films offers a closer look at the relationships and creative processes within Burna Boy’s inner circle.

The launch features the Cloudmonster BB in a tonal Sienna: Sienna limited-edition colorway and THE ROGER Clubhouse BB in White: Mars. Together, the two styles connect On’s performance-led-design with Burna Boy’s creative world, bringing the campaign story into footwear.

The campaign launches on October 22, alongside the two footwear styles, available exclusively at On.com and Foot Locker.

Assets

• Campaign product films here
• Campaign stills here (social crops here )
• Product images here

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.

On is present in more than 90 countries globally and engages with a digital community on www.on.com.

About Burna Boy

GRAMMY®️ Award-winning global superstar Burna Boy is one of the most significant and groundbreaking African artists in music history, a defining cultural figure whose unmistakable sound brings together Afrobeats, pop, R&B, hip-hop, reggae and influences from across the global musical landscape.

The first African artist to have two albums surpass one billion streams each on Spotify, Burna Boy has released eight studio albums and amassed an extraordinary catalogue of achievements, including 11 GRAMMY®️ Award nominations, four BET Awards for Best International Act — becoming the first African artist to win the award three consecutive times — and the 2023 Billboard Music Award for Top Afrobeats Artist, alongside nominations across the BRIT Awards, American Music Awards, MTV Europe Music Awards, iHeartRadio Music Awards, BET Hip-Hop Awards, NAACP Image Awards, Soul Train Awards, MOBO Awards and more.

Renowned for his explosive live performances, Burna Boy has sold out some of the world’s most celebrated arenas and stadiums and delivered landmark performances on major stages across the globe. His eighth studio album, No Sign of Weakness, continues a career defined by artistic ambition, cultural impact and an ability to expand the possibilities for African artists on the world stage

From African Giant and the GRAMMY®-winning Twice As Tall to his continued evolution as a global headliner, Burna Boy has built a career that transcends genre, geography and conventional definitions of crossover.