Blackmagic Design Announces Price Increases Due to Rising Memory Costs

Blackmagic Design announced price increases on 36 products due to the rising cost of memory.

“These price increases are frustrating,” said Grant Petty, Blackmagic Design CEO. "Over the past year the cost of memory, specifically the DRAM, flash and SSD storage that goes into almost everything we make, has risen several times over. The cause is memory manufacturers shifting their production to supply AI data centers.

"Our suppliers tell us memory consumption is now running 60% higher than it was at the peak of the COVID shortages, and even at that level they can’t keep up. They tell us that demand is running another 30% above what they can deliver. Put together, that means demand for memory is now about double what it was at the COVID peak.

"For a few years now we have been able to hold our prices down because we had already purchased the parts and could build from that parts stock, but that stock is now being replaced with parts bought at today’s higher prices. On the products that use a lot of memory the increase is more than we can absorb. That really shows up on the new SMPTE 2110 products, which use a lot more memory.

"So we need to adjust prices on the products most affected, but only by the minimum we need to.

“I am still not happy about this though. We are going to keep searching the open market for memory and other parts at better prices, and if we can find lower cost parts we will make sure to pass the savings on through special deals, as we’ve been doing recently. Hopefully we will get back to lowering prices as soon as parts prices come back down. We think they will.”

These updated prices only affect new orders, and all current customer backorders will be fulfilled at the original order price.

The price increases affect the following products:

• DeckLink IP HD from $345 to $450 for a $105 increase.
  
  
• DeckLink IP HD Optical from $370 to $580 for a $210 increase.
  
  
• DeckLink IP/SDI HD from $395 to $510 for a $115 increase.
  
  
• DeckLink IP 100G from $1,495 to $1,795 for a $300 increase.
  
  
• Blackmagic Media Player 10G from $975 to $1,115 for a $140 increase.
  
  
• Blackmagic Studio Converter from $975 to $1,185 for a $210 increase.
  
  
• Blackmagic 2110 IP Converter 3x3G from $595 to $920 for a $325 increase.
  
  
• Blackmagic 2110 IP Converter 4x12G PWR from $2,075 to $2,360 for a $285 increase.
  
  
• Blackmagic 2110 IP Converter 8x12G SFP from $2,665 to $3,575 for a $910 increase.
  
  
• Blackmagic 2110 IP Mini IP to HDMI from $305 to $375 for a $70 increase.
  
  
• Blackmagic 2110 IP Mini IP to HDMI SFP from $305 to $325 for a $20 increase.
  
  
• Blackmagic 2110 IP Mini BiDirect 12G from $380 to $530 for a $150 increase.
  
  
• Blackmagic 2110 IP Mini BiDirect 12G SFP from $385 to $475 for a $90 increase.
  
  
• Blackmagic 2110 IP Presentation Converter from $885 to $1,170 for a $285 increase.
  
  
• Blackmagic 2110 IP UpDownCross 12G from $565 to $955 for a $390 increase.
  
  
• Blackmagic UpDownCross 100G from $2,435 to $3,600 for a $1,165 increase.
  
  
• Blackmagic 2110 IP SDI to HDMI 12G from $515 to $925 for a $410 increase.
  
  
• Blackmagic 2110 IP SDI to HDMI 12G-10 from $995 to $1,550 for a $555 increase.
  
  
• Blackmagic StudioBridge 100G from $2,495 to $2,930 for a $435 increase.
  
  
• Blackmagic Cloud Pod from $400 to $545 for a $145 increase.
  
  
• Blackmagic Cloud Dock 2 from $575 to $700 for a $125 increase.
  
  
• Blackmagic Cloud Store Mini 8TB from $4,495 to $4,895 for a $400 increase.
  
  
• Blackmagic Cloud Store Max 24TB from $13,995 to $15,495 for a $1,500 increase.
  
  
• Blackmagic Cloud Store Max 48TB from $21,995 to $24,245 for a $2,250 increase.
  
  
• HyperDeck Studio HD Pro from $1,020 to $1,090 for a $70 increase.
  
  
• HyperDeck Studio 4K Pro from $1,655 to $1,885 for a $230 increase.
  
  
• HyperDeck ISO Recorder 100G from $4,995 to $6,035 for a $1,040 increase.
  
  
• ATEM Mini Pro from $310 to $395 for a $85 increase.
  
  
• ATEM Mini Extreme ISO G2 from $1,995 to $3,090 for a $1,095 increase.
  
  
• ATEM 1 M/E Constellation 4K from $1,895 to $2,840 for a $945 increase.
  
  
• ATEM 2 M/E Constellation 4K from $4,415 to $5,025 for a $610 increase.
  
  
• ATEM 4 M/E Constellation IP from $7,995 to $10,845 for a $2,850 increase.
  
  
• ATEM 4 M/E Constellation IP Plus from $12,995 to $19,960 for a $6,965 increase.
  
  
• ATEM Television Studio HD8 ISO from $2,995 to $3,235 for a $240 increase.
  
  
• ATEM Television Studio 4K8 from $4,995 to $5,855 for a $860 increase.
  
  
• Blackmagic Videohub Mini 4x2 12G from $610 to $690 for a $80 increase.
  
  

Availability and Price

These new prices are effective immediately from Blackmagic Design resellers worldwide. All prices are in US dollars and exclude local duties and taxes.

Press Photography

Product photos of Blackmagic Design products are available at www.blackmagicdesign.com/media/images.

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984.

Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.