Allure Brings 30 Years of Best of Beauty to Life

Allure brought the Best of Beauty Awards to life through an immersive experience featuring product discovery, sampling, masterclasses and conversations with beauty experts.

Allure hosted its fourth annual Best of Beauty Live Event in New York City, bringing the awards to life through an immersive, consumer-facing experience featuring product discovery, sampling, masterclasses and conversations with Allure editors and beauty experts.

Throughout the evening guests had the opportunity to discover Best of Beauty winners firsthand with various experiences from Amazon Beauty, Allergan, L’Oreal Paris touch-up stations, and more.

“This year marks an important milestone for Allure as we celebrate 30 years of Best of Beauty,” said Jessica Cruel, Editor-in-Chief of Allure. “For three decades, Best of Beauty has recognized the products, brands and innovations shaping the beauty industry. Best of Beauty LIVE gave us the opportunity to bring that legacy to life, connect with our community and celebrate the incredible creativity and innovation driving the industry forward.”

Allure Best of Beauty LIVE has become a signature annual event in New York City, bringing together the beauty industry’s leading brands, emerging innovators and influential voices to celebrate the products and people shaping the future of beauty. The event offers an opportunity to recognize the creativity, innovation and groundbreaking achievements driving the industry forward, while bringing Allure’s trusted Best of Beauty franchise to life through immersive experiences, brand activations and meaningful connections with the beauty community.

Allure’s Best of Beauty LIVE 2026 is presented by Amazon Beauty and Allē with support from Beauty of Joseon, BOTOX® Cosmetic, DiamondGlow®, EltaMD Skin Care, JUVÉDERM®, KIKO Milano, La Roche-Posay, L’Oréal Paris, OLAY®, Secret, SkinMedica®, and Wella Professionals with wine kindly provided and poured by Silver Oak.