H&M Beauty Introduces Autumn 2026 Makeup News

As the season shifts and everyday style takes on richer textures and deeper tones, H&M Beauty welcomes Autumn 2026 with a makeup collection inspired by transformation. This season is all about embracing your Autumn Alter-Ego—whether drawn to warm berry hues or striking green and silver accents. Designed for effortless creativity, the collection invites you to move between subtle daytime elegance and bold evening expression with just a few key products.

The Autumn 2026 makeup collection celebrates versatility through colour, texture and duality. Inspired by the changing season, the collection introduces wearable autumn shades with modern finishes—from soft matte berries and luminous browns to shimmering greens and metallic silvers. Designed to be mixed, layered and personalized, the products encourage endless possibilities, allowing every look to evolve from understated to statement-making. At the heart of the collection is the idea of transformation. With one eyeshadow duo, create two completely different moods. Build a polished daytime look or intensify the colour for evening. Whether your autumn alter-ego is warm and sophisticated or bold and unexpected, the collection makes it easy to express every side of your style.

All products are vegan.

THE COLLECTION

BLUSH MODE TRIO PALETTE

A multi-finish blush trio featuring one velvet powder blush and two cream blushes—one with a natural matte finish and one with a luminous shimmer. The smooth, blendable formulas allow for buildable colour, creating everything from a subtle flush to a sculpted, radiant look.

EYE SHADOW QUAD

Price: 9,99 EUR

A richly pigmented eyeshadow quad with four complementary shades in matte and shimmer finishes. The blendable formula creates effortless dimension, making it easy to transition from soft everyday definition to dramatic autumn-inspired eye looks.

Available in shade combinations Rose Remedy and Cool Intentions

EYE SCENE DUO PALETTE

Price: 7,99 EUR

A highly pigmented eyeshadow duo pairing a smooth satin shade with a sparkling glitter topper. Wear each shade individually for subtle definition or combine them to create contrasting day-to-night looks. Inspired by the collection’s “Autumn Alter-Ego” concept,

every duo offers two sides of autumn beauty.

Available in shade combinations Metallic Forest, Velvet Drama and Desert Spark.

GLOSS LIP TINT

Price: 9,99 EUR

A lightweight glossy lip tint that delivers a sheer wash of colour with a comfortable, non-sticky feel. The hydrating formula softly stains the lips for lasting colour that remains even as the shine fades, creating a naturally fresh finish.

Available in shades Creamy Peony, Pink Dilemma, Rosie Riddle and Soft Toffee.

PLUMPING LIP LINER

Price: 7,99 EUR

A creamy, high-pigment lip liner that defines and enhances lips while creating the appearance of a fuller pout. The comfortable formula delivers a gentle tingling sensation and glides on smoothly without feathering or bleeding.

Available in shades Earth Touch, Sandy Bloom, Pink Dune and Dragon Fruit

ABOUT H&M BEAUTY

At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty