Peugeot and Rossignol Join Forces to Celebrate French Excellence and the Pleasure of Performance at Every Turn

PEUGEOT and ROSSIGNOL today unveil an unprecedented partnership uniting two iconic French brands, each with over a century of heritage and a shared ambition: to create exhilaration at every turn through innovation, cutting-edge technology, distinctive design and exceptional craftsmanship.

• Two French icons united: PEUGEOT and ROSSIGNOL join forces around shared values of innovation, performance, exhilaration at every turn, and the excellence of French craftsmanship.
  
  
• Exclusive limited editions from 2027: A long-term collaboration that will give rise to special PEUGEOT editions inspired by the world of mountain sports.
  
  
• A first showcase at the 2026 Paris Motor Show: A PEUGEOT stand inspired by the French Alps, offering an immersive experience that brings together the worlds and values of both brands.

This long-term partnership is built on boldness, performance, exhilaration, and a constant drive to develop innovative solutions that enhance the experience of users, whether they are behind the wheel or carving through the slopes.

Exhilaration at Every Turn: A Shared Ambition

The worlds of automotive excellence and mountain sports share a common language: movement, trajectory, control and performance.

PEUGEOT and ROSSIGNOL are united by a common ambition: to deliver exhilaration at every turn, whether on the road or on the snow. At ROSSIGNOL, every product from head to tip is engineered to combine precision, agility and confidence, creating thrilling sensations through every curve. At PEUGEOT, this same pursuit of driving excitement is embodied in vehicles that blend dynamic performance, advanced technology and efficiency, such as the PEUGEOT E-3008 Dual Motor and PEUGEOT E-5008 Dual Motor.

This relentless pursuit of meaningful performance is also driven by a commitment to responsible innovation. As PEUGEOT accelerates its transition towards electric and hybrid mobility,

This natural affinity provides both brands with a common platform for expression centred on movement, discovery and escape, bringing together the worlds of automotive and mountain sports throughout the year.

A Collaboration Brought to Life Through Future Limited Editions

As the first tangible expression of this partnership, PEUGEOT and ROSSIGNOL are preparing a range of limited-edition products to be unveiled from 2027 onwards.

This collaboration will take shape through a lifestyle-focused approach, combining premium, performance-inspired PEUGEOT special editions influenced by the world of mountain sports with exclusive collections of ROSSIGNOL skis, apparel and accessories.

Inspired by the vast alpine landscapes, these exclusive creations will bring together the design expertise, innovation and craftsmanship of both brands through distinctive features reflecting their shared vision of performance and movement.

Designed to accompany mountain enthusiasts both in their sporting pursuits and everyday lives, these limited editions will embody a new way of experiencing the worlds of PEUGEOT and ROSSIGNOL.

They will mark the beginning of a long-term journey intended to establish this collaboration as a lasting partnership.

The Paris Motor Show as the First Showcase

At the 2026 Paris Motor Show, PEUGEOT and ROSSIGNOL will offer a first glimpse into their shared universe.

For the occasion, the PEUGEOT stand will embrace the mountain spirit and feature an immersive après ski inspired experience. Vehicle displays, ROSSIGNOL equipment, entertainment and demonstrations will enable visitors to discover the connections between the two brands through the shared values of mastery, precision and enjoyment.

’’PEUGEOT and ROSSIGNOL share far more than their French roots. Our brands are driven by the same culture of innovation, performance and enjoyment. This partnership opens up exciting new opportunities to create distinctive and inspiring experiences while showcasing expertise that is recognised around the world.’’ Said Alain Favey, CEO of PEUGEOT

"As ROSSIGNOL prepares to celebrate its 120th anniversary, we are proud to open this new chapter alongside PEUGEOT. Our two brands share deep French roots and a common culture of performance and design. This collaboration supports our ambition across mountain sports, both in winter and summer. Together, we aim to create inspiring products and thrilling experiences, encouraging more people to discover the mountains, experience their emotions and enjoy their many benefits" Said Vincent Wauters, CEO of the ROSSIGNOL Group

This first announcement symbolises the coming together of two leading French brands united by a shared ambition: to innovate and create inspiring new experiences together.