Japan Is the #1 Destination in the World for Fourth Consecutive Year in Condé Nast Traveler’s Readers’ Choice Awards

For the fourth consecutive year, Japan has been named the #1 country in the world by the readers of Condé Nast Traveler in the magazine’s 2026 Readers’ Choice Awards.

Additionally, Tokyo (#2) and Kyoto (#10) have been included in the top 10 “Best Big Cities in the World.”

Condé Nast Traveler received more than 798,867 survey responses from readers across the United States to offer a comprehensive look at the places they eagerly anticipate revisiting. As the one of the travel industry’s longest-running and most prestigious accolades, The Readers’ Choice Awards, remain the ultimate symbol and acknowledgment of excellence within the travel sector.

The full list of winners can be found here. Highlights from the annual Readers’ Choice Awards will be published in the November 2026 issue of Condé Nast Traveler.

For more information about travel to Japan, visit https://www.japan.travel/en/us.

ABOUT JAPAN NATIONAL TOURISM ORGANIZATION (JNTO)

As the official tourism board, JNTO seeks to inspire international travelers to visit Japan. Focusing on sustainability, diversity and preservation of its history and culture, JNTO encourages travelers to explore the country while supporting local businesses, learning about indigenous cultures, and helping conserve its natural sites.

For more information about travel to Japan, visit https://www.japan.travel/en/us or the JNTO pages on Facebook, Instagram and Youtube. To contact the New York office of the Japan National Tourism Organization (JNTO) directly, please e-mail jntonyc_press@jnto.go.jp. To contact the Los Angeles office of the Japan National Tourism Organization (JNTO) directly, please e-mail infolax@jnto.go.jp.