PUMA welcomes ANTA Sports as new largest shareholder

The arrival of ANTA Sports as PUMA’s largest shareholder marks the beginning of a new chapter for the company.

“PUMA has built one of the most recognized sports brands in the world, with a rich heritage, a deep sports credibility, a global footprint, leading innovations and strong partners. We welcome ANTA Sports as PUMA’s largest shareholder and view its long-term commitment as a strong vote of confidence in our strategy, our management team and our future,” said Arthur Hoeld, CEO of PUMA SE. “We look forward to building a fruitful partnership and exploring areas where our respective strengths can create sustainable value for PUMA and its shareholders on our journey to become a top 3 global sports brand.”

PUMA will continue to operate as an independently managed company. ANTA Sports has expressed its full respect for PUMA’s sports heritage, distinctive brand identity and corporate culture as well as its independent governance and brand autonomy.

Ding Shizhong, Board Chairman of ANTA Sports, commented: “We are delighted to become PUMA’s largest shareholder and a long-term strategic partner. PUMA is an iconic global sports brand with a rich heritage and significant long-term potential. We have confidence in its management team and strategic direction, and look forward to contributing ANTA Group’s experience and capabilities to support PUMA’s future growth while preserving what makes the brand unique.”

PUMA would like to thank Artémis for its support and collaboration throughout its tenure as PUMA’s largest shareholder. Arthur Hoeld states: “We are thankful for the constructive partnership and trusted exchange with Artémis over the past years. We greatly appreciate their long-standing commitment to PUMA.”

“On behalf of the Supervisory Board, I welcome ANTA Sports as PUMA’s new largest shareholder. We are confident that ANTA’s long-term commitment and sporting goods expertise will contribute to PUMA’s continued development and success,” said Héloïse Temple-Boyer, Chair of PUMA’s Supervisory Board.