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almatar taps AI-native Sabre Mosaic ® platform to fuel growth and smarter traveler servicing

Sabre’s technology continues to drive almatar’s momentum – including new markets, rising New Distribution Capability (NDC) bookings, and smoother servicing for travelers


SOUTHLAKE, Texas and RIYADH, Saudi Arabia – WEBWIRE –

A year into its renewed and enhanced partnership with Sabre (NASDAQ: SABR), almatar, one of the fastest-growing online travel agencies in the Middle East, continues to see that technology drive improved business and customer experience results – from entering new markets and growing NDC bookings to faster, more reliable flight servicing for travellers.

almatar has expanded its use of Sabre’s AI-native Mosaic platform – broadening its use of APIs, NDC capabilities, and a range of shopping, automation and analytics tools designed to improve efficiency and enhance the customer experience. The platform’s modular design means almatar can add new capabilities as needs arise, as it did most recently to strengthen rebooking and servicing capabilities.

Sabre’s technology is now helping almatar’s teams manage flight changes and cancellations faster and more accurately, at a moment when travellers and airlines across the region and beyond are contending with operational and geopolitical uncertainty. The improvement comes from the use of Sabre Mosaic ® Exchange and Refund and AI-native Sabre Mosaic Flight Reshop, that combined automates the search for alternative flight options and the complex calculations behind flight exchanges – rebooking costs, refund eligibility and disruption waivers – work that would otherwise take significant manual effort for almatar advisors. The result: quicker, more reliable outcomes for travellers when their plans change.

almatar has also extended its reach into multiple African markets, while continuing to grow its presence across Saudi Arabia, the UAE, Kuwait and Qatar. In addition, it has driven strong growth in Sabre Mosaic NDC bookings, reflecting rising regional demand for modern airline retailing offers.

“Our continued partnership with Sabre reflects our shared focus on innovation and growth,” said Faisal Alrajhi, CEO & Co-founder, almatar. “By combining Sabre’s advanced technology with our ambitious vision, we are well positioned to continue to accelerate our expansion and deliver differentiated value to travellers across the region.”

almatar has already established itself as a high-growth digital travel platform aligned with Saudi Arabia’s Vision 2030, playing an active role in supporting the Kingdom’s ambitions to diversify its economy and strengthen its travel and tourism sector. The expanded partnership with Sabre is enabling almatar to accelerate these efforts.

“We’re proud to be part of almatar’s growth journey. As their strategic technology partner, Sabre is helping support that momentum through continued investment in innovative technology, global reach, and the power of our enterprise platform, delivered with the agility and flexibility of a modern startup tech stack, said Ramzi Al-Qassab, Managing Director for the Middle East, Türkiye, Africa and Eastern Europe.”Together, we’re enabling innovation in one of the most dynamic travel markets globally. Our expanded agreement underscores almatar’s role as one of the region’s fastest-growing OTAs, where their unique customer-centric focus on the traveller experience is enabled through the technology driving the next phase of growth across the region’s vital travel ecosystem.”

About almatar

Born in Riyadh in 2019, almatar was founded to revolutionise travel through technology, passion, and customer-centric innovation. Aligned & inspired by Saudivision 2030, almatar is led and driven by young & determined innovators who are determined to transform the travel experience, enhancing the way travelers feel throughout their journey. As a tech-driven brand, we leverage the latest technology to bring you innovative travel solutions that are intuitive, efficient, and fun to use. From the moment you book to the moment you land at your destination; we’re with you every step of the way.


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