Tesco announces its 2026 Accelerator Programme cohort

Tesco has announced the roster of brands joining this year’s Accelerator Programme. In its sixth cohort, the programme aims to give some of the UK’s most exciting and innovative small brands the boost they need to grow their business further and the opportunity to be stocked in Tesco stores and online.

The programme, which has supported over 90 brands to date, provides comprehensive and bespoke year-long mentoring with the Tesco Buying team, targeted learning, and the ability to further develop their business skills focusing on growth.

The nine brands have been specially selected to deliver innovation for customers while supporting Tesco’s ambitions to be the first for innovation.

We’re really excited to announce a further nine brands as part of our Accelerator Programme. This specially selected cohort brings a range of exciting and innovative products to our aisles.

Not only does our Accelerator Programme give smaller businesses a little boost to grow, it also helps customers discover new brands during the weekly shop. - Helena Dennis, Lead Accelerator Programme Manager

The nine brands include:

• Citizens of Soil – Citizens of Soil are unearthing the world’s finest extra virgin olive oils, crafted for flavour
• Glug – Glug is on a mission to bring exceptional extra virgin olive oil to every kitchen and make cooking with it a joy.
  
  
• Dedcalm – A new dairy drink found in the chiller.
  
  
• Mr Chens –Australia’s leading dumpling brand, is bringing its range of authentic dim sum, including dumplings, wontons and steamed buns, to Tesco’s freezer aisles.
  
  
• Frood – Frood, founded by Frida Redknapp, helps busy households cook flavourful meals in minutes.
  
  
• Eaten Alive – Eaten Alive is putting fermented foods on the plates of the nation delivering its award winning fresh, crunchy, live food.
  
  
• Nice Rice – Founded with a mission to transform mealtimes with extraordinary rice for everyday cooking.
  
  
• Coco Gen – A delicious coconut water, with magnesium and electrolytes.
  
  
• Skinner’s – A family-owned businesses with 50 years of wet and dry dog food expertise, Skinner’s is dedicated to manufacturing and selling high-quality pet food.