BBVA and eDreams ODIGEO sign strategic agreement to connect digital banking and travel in Italy and Germany

• BBVA Digital Banks and eDreams ODIGEO are launching a strategic partnership to promote integrated digital experiences across travel and financial services.
• The collaboration, which begins in Italy and Germany, aims to bring together the capabilities and expertise of both companies to develop new digital propositions.
• As a first step, an exclusive campaign launching in September will allow new eligible customers of BBVA Germany to enjoy one year of Opodo Prime Plus free of charge, gaining access to an online travel subscription programme that offers exclusive benefits and discounts on flights, hotels, trains and car rentals.

eDreams ODIGEO (BME:EDR), the world’s leading travel subscription platform , and BBVA Digital Banks, the BBVA Group business responsible for its digital banking expansion into new European markets, announced a strategic alliance to drive combined travel and financial digital experiences.

This agreement is part of BBVA Digital Banks’ strategy to continue evolving and enriching its value proposition beyond traditional financial services through partnerships with leading companies in their respective sectors and the creation of new digital experiences for customers that are increasingly relevant and seamless.

The agreement enables both companies to combine complementary capabilities: BBVA Digital Banks can enrich its proposition beyond financial services by incorporating travel-related benefits, a category that is highly relevant to its customers, while eDreams ODIGEO can bring its travel offering to a new base of digital banking customers. In this way, both companies aim to leverage their knowledge and expertise in their respective sectors to explore new propositions.

Germany will be the first market to launch a joint campaign. Starting 28 September 2026, the promotion offers one year free of charge of Opodo Prime Plus (valued at €119.99) to eligible customers who join BBVA Germany through this initiative.

Murat Kalkan, Global Head of BBVA Digital Banks, said: “This agreement with eDreams ODIGEO marks the beginning of a long-term strategic collaboration aimed at further enriching our value proposition. Travel is one of the most relevant spending and interest categories for our customers, and we want to explore new ways of combining the capabilities of both companies. Our goal is to build a joint roadmap that allows us to move towards a more integrated experience between finance and travel and, over time, develop new products, benefits and conditions for our customers.”

Frédéric Esclapez, Chief Marketing Officer of eDreams ODIGEO, said: “We are very proud of this agreement with BBVA Digital Banks, which will allow us to bring together the experience and expertise of both companies to explore new opportunities in travel and financial services. This partnership demonstrates our ability to create value for our partners and reinforces our commitment to developing new ways of engaging with consumers and strengthening our leadership in the travel sector.”

About eDreams ODIGEO

eDreams ODIGEO is the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe. Under its four renowned online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it serves millions of customers every year across 44 markets. Listed on the Spanish Stock Market, eDreams ODIGEO works with nearly 700 airlines. The business launched Prime, the first subscription product in the travel sector which has topped over 8 million members. The brand offers the best quality products in regular flights, low cost airlines, hotels, dynamic packages, car rental and travel insurance to make travel easier, more accessible, and better value for consumers across the globe.

About BBVA Digital Banks

BBVA is a global financial group with a customer-centric vision, characterized by its pioneering strategy in digitalization, innovation and sustainability. BBVA holds a leading position in Spain, is the largest financial institution in Mexico, and has leading franchises in South America and Türkiye. In Europe, BBVA has a steadily growing presence, driven by its specialized offices serving business customers and its focus on digital banks, currently operating in Italy and Germany. In addition, BBVA provides specialized services to large corporations through its offices in the United States and Asia. This strong geographic diversification, together with high levels of customer acquisition through digital channels, positions us to strengthen our leadership and address the challenges of the future. BBVA contributes with its activity to the progress and welfare of all its stakeholders: shareholders, clients, employees, providers and society in general. In this regard, BBVA supports families, entrepreneurs and companies in their plans, and helps them to take advantage of the opportunities provided by innovation and technology. Likewise, BBVA offers its customers a unique value proposition, leveraged on technology and data, helping them improve their financial health with personalized information on financial decision-making.