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AT&T Offers Webcast of USA Diving Grand Prix Competition


WEBWIRE

USA Diving and AT&T make international competition available to fans worldwide through exclusive streams on AT&T blue room

AT&T Inc. (NYSE: T) and USA Diving today announced that diving fans can catch complete coverage and behind-the-scenes interviews of the AT&T USA Diving Grand Prix, one of the world’s elite diving championships, exclusively on AT&T blue room (www.attblueroom.com/teamusa). AT&T became the title sponsor of the event this year.

More than 100 top-level divers from approximately 20 countries competed in the May 10 through May 13 Fort Lauderdale, Fla. competition in four events for men and women: 3-meter springboard, 10-meter platform, 3-meter synchronized springboard and 10-meter synchronized platform.

Available now on the AT&T blue room Team USA site, diving fans around the world can access video streams of the competition, including event finals and exclusive interviews with athletes and coaches, along with bios of USA Diving competitors. The AT&T blue room Team USA site gives sports fans intimate access to U.S. Olympic Team hopefuls across a range of sports. Content will be archived on the site through the 2008 Olympic Games in Beijing, China.

Site visitors can also download a customizable USA Diving Desktop Communicator, which includes an RSS news feed and alerts users to breaking diving news, runs a countdown to the 2008 Olympic Games in Beijing, China, displays weather information for selected ZIP codes, and showcases special promotions and offers.

“We’re using our expertise at AT&T to bring diving fans — even the ones who couldn’t spend the weekend in Florida — an up-close look at some of the most noteworthy divers on the international stage that they can’t get anywhere else,” said Jason Simpson, director of Olympic integration, AT&T.

“USA Diving is honored and proud to have the opportunity to work with such a renowned company as AT&T,” said Debbie Hesse, CEO of USA Diving. “AT&T has a widespread presence throughout the U.S. Olympic movement, and it’s a privilege to team up with them.”

The content initiative and sponsorship build on AT&T’s commitment to providing significant financial support, products and services to America’s athletes as an Official Partner of the U.S. Olympic Team. AT&T will serve as the Official Telecommunications Services Partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing, China.



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