Become an Empowered Patient Heads to Frankfurt Book Fair 2026 With a Free Book Giveaway

Have you ever waited to see a doctor, only to find that someone else decides which care you can receive? Deane Waldman, MD, MBA, and Vance Ginn, PhD, start with a question many patients know firsthand: Who is actually in charge? Their revised and updated book, “Become an Empowered Patient: Get Care You Need When You Need It,” will be featured during Frankfurt Book Fair 2026, October 7-11, at The Ewings Publishing booth in Hall 4.2, Stand M23. Fairgoers can also take part in a free book giveaway at the booth.

Part personal account and part call for change, the book brings together Waldman’s experience as a pediatric cardiologist and Ginn’s perspective as an economist. Through patient stories and clear explanations, they explore the costs, delays and rules that can stand between people and medical care. They also present the Empower Patients Initiative, their proposal to give patients a stronger role in decisions about care and spending.

The conversation extends beyond the English edition. The book is also available in Spanish as “Sé un Paciente Empoderado,” so more readers can explore the authors’ ideas in the language they prefer.

If this is a conversation you’ve wanted to have, visit The Ewings Publishing booth in Hall 4.2, Stand M23. Stop by to discover the book, ask about both editions and sign up there for a chance to receive a free copy. It may be the most useful question you bring home from the fair: What would change if patients had a real say?

About the Authors
Deane Waldman, MD, MBA, is a pediatric cardiologist and emeritus professor at the University of New Mexico. Vance Ginn, PhD, is an economist and founder of Ginn Economic Consulting. Together, they write about U.S. healthcare from clinical and economic perspectives.

Contact Information

April Andrews

FulFillment Officer

The Ewings Publishing

Contact via E-mail