Series by Marriott Debuts in South Korea with the Opening of Anook Signature Seoul Guro

Series by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, today announced its debut in South Korea with the opening of 104-room Anook Signature Seoul Guro, Series by Marriott. The opening marks the latest milestone in the Asia Pacific expansion of Series by Marriott, following the brand’s global debut in India in 2025 and entry into Japan in April 2026. Three additional hotels are expected to join the portfolio in South Korea by the end of 2026, in Insadong (Seoul), Guwol (Incheon) and Haeundae (Busan).

“The debut of Series by Marriott in South Korea marks another important step in the brand’s expansion across Asia Pacific,” said Cristiano Rinaldi, Chief Lodging Product & Services Officer, Asia Pacific excluding China, Marriott International. “Through Series by Marriott, we are bringing regionally recognized hotel groups into our portfolio while preserving the character and familiarity that have earned the trust of local travelers. Anook Signature Seoul Guro reflects this vision, combining a distinctly local hospitality experience with the quality, care and global connectivity guests expect from Marriott.”

• Brand Milestone: First Series by Marriott hotel in South Korea, following the brand’s launches in India and Japan. Three further South Korea openings planned in Insadong, Guwol and Haeundae by the end of 2026.
  
  
• Accommodation & Location: 104 guestrooms and suites, located near Guro Digital Complex, with convenient access to Gimpo International Airport and Incheon International Airport.
  
  
• Dining & Wellness: Korean cuisine at Anook Restaurant, plus a sauna and fitness center.
  
  
• Meetings & Social Spaces: Meeting facilities for intimate groups, a business center, rooftop lounge and outdoor terrace.
  
  

The 17-story hotel is situated in Seoul’s southwestern business corridor, near Guro Digital Complex, where technology, business and everyday local life intersect. Offering convenient access to meetings, dining and events across Guro, Gasan, Yeouido and other west Seoul destinations, the hotel is well suited to short business trips and extended stays. It is located approximately 16 km from Gimpo International Airport and 57 km from Incheon International Airport, providing a convenient base from which to explore the wider city.

A Korean-Inspired Approach to Rest and Renewal

The name Anook comes from the Korean word for coziness and comfort, reflecting the country’s long-standing culture of rest centered on warm water, nourishing food and restorative sleep. At the heart of the hotel experience is a continuous “Recovery Ritual” that takes guests from sauna, to dining, to sleep. Beginning in the hotel’s sauna, guests can ease the tensions of travel and city life before continuing their journey through comforting Korean cuisine and a restful night’s sleep. The experience unfolds within a “Layered Urban Retreat,” where clean lines, warm wood tones and indirect lighting create a calm contrast to the surrounding city. Together, the design and guest experience offer a contemporary interpretation of Korea’s culture of rest and renewal.

Comfortable Guestrooms and Spacious Suites for Business and Leisure Stays

Anook Signature Seoul Guro, Series by Marriott features 104 guestrooms and suites, ranging from Standard Rooms to spacious Junior and Penthouse Suites. Designed for both short business trips and extended stays, accommodations feature individual climate control, a 43-inch LED television and a dedicated work area. Select suites offer separate living areas or an in-room whirlpool, while accessible accommodations are also available.

Korean Dining, Sauna Facilities, and a Complimentary Fitness Center

Guests can enjoy Korean cuisine at Anook Restaurant, while their stay can be complemented by wellness facilities at the hotel including a sauna and fitness center. The hotel also offers meeting space for intimate groups, a business center, rooftop lounge and outdoor terrace, providing flexible settings for work, relaxation and informal gatherings.

Shin Hyun-wook and Kim Jun-ha, Co-CEOs of The Hyusik, said, “We are delighted to bring Series by Marriott to South Korea for the first time through our partnership with Marriott International. Travel demand in Korea is expanding beyond the city center into districts where daily life and business intersect, and Anook Signature Hotel Seoul Guro, Series by Marriott, will offer a new option for travelers seeking dependable, well-executed stays at a reasonable value.”

Anook Signature Seoul Guro, Series by Marriott participates in Marriott Bonvoy, the award-winning travel program from Marriott International, allowing members to earn points for their stay at the new hotel and at other properties across Marriott Bonvoy’s portfolio of extraordinary hotel brands. With the Marriott Bonvoy app, members enjoy a level of personalization and a contactless experience that allows them to travel with peace of mind.

For further details and reservations, please visit the Marriott Bonvoy website.

ABOUT SERIES BY MARRIOTT

Series by Marriott ^® is a collection brand that brings together established, regionally recognized hotel brands into one thoughtfully curated portfolio – designed for travelers who want comfort, value, and a sense of place. Each property tells its own local story reflecting the character of the region and the people it serves, while delivering a simple, approachable experience focused on well‑executed fundamentals. Designed to offer quality and value in the right locations at the right price, Series by Marriott hotels provide comfortable rooms, free Wi‑Fi, daily coffee or tea, and access to breakfast, fitness centers, and meetings and event spaces at select properties. Wherever travelers find a Series by Marriott hotel, they can count on the basics done well – consistently and with care. Guests can enjoy the local character of Series by Marriott hotels with the benefits of Marriott Bonvoy ^®, Marriott International’s global travel program offering members an extraordinary portfolio of brands, exclusive experiences through Marriott Bonvoy Moments, and unmatched benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.

ABOUT MARRIOTT BONVOY

Marriott Bonvoy ^®, Marriott International’s portfolio of more than 30 hotel brands and 10,000 global destinations, offers renowned hospitality in the most memorable locations around the world. The award-winning travel program and marketplace gives members access to transformative, eye-opening experiences around the corner and across the globe. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram, and TikTok.