Barbie Brings the Ultimate Fashion Styling Experience to Roblox with Barbie DreamStyle

Barbie’s wardrobe has just received a Roblox-sized upgrade, and everyone’s invited! Mattel Game Studios, in partnership with Roblox and Roblox developer Exclusible, announced Barbie DreamStyle, the ultimate fashion styling experience, available now!

In Barbie DreamStyle, creativity takes center stage as players team up with up to three friends to bring themed scenes to life. Developed in collaboration with Roblox designer Dioncella, known for their work on Dress to Impress, the experience combines Barbie’s legacy of creativity and self-expression with collaborative fashion gameplay. Players choose a scene, select a theme and create the perfect look in just five minutes before showing off their designs in a final look-off and voting on other players’ creations. Earn likes and stars to unlock new rewards, in-game currency and additional shop items, with bonus rewards for playing with friends.

Highlights include:

• Build Your Dream Look: Customize 260+ available outfits with color changes, patterns, sizing, shapes and layering for endless styling possibilities.
  
  
• Find Your Fit: Choose from a variety of body types, skin tones, hair types and textures with the full fashion catalog designed to adapt to every look.
• Set the Scene: Put a creative spin on themed backdrops, each with its own unique composition challenges and themes, with six playable scenes at launch and over 50+ theme challenges.
• Strike a Pose: Capture creations in Photo Mode, then share them with friends in the social hub or continue styling in free dress-up mode.
  
  

Roblox and lifestyle content creator iBella has also collaborated with the Barbie team on an original digital look from which pieces will debut in Barbie DreamStyle at a later date. iBella said: “Getting to work with the Barbie design team and bring some of my own style into Barbie DreamStyle has been such an exciting experience. I can’t wait for players to see what we’ve created.”

Sean Thompson, Vice President, Mattel Game Studios said: “With Barbie DreamStyle, we wanted to create a fashion experience that feels authentic to both Barbie and the Roblox community. Collaborating with both Exclusible and Dioncella helped us achieve that, while reinforcing Mattel Game Studios’ commitment to delivering fresh, original experiences across creator platforms where fans are already discovering, creating and playing together.”

Barbie DreamStyle is available now on Roblox.

About Mattel

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.