Tesco commits £20m to Henry Dimbleby’s Bramble fund to accelerate innovation across UK food sector

Summary

• Tesco commits £20 million as anchor investor in Henry Dimbleby’s Bramble Fund I, which is targeting £100 million of capital
• New Tesco-Bramble Innovation Partnership will identify, test and scale innovations that make food healthier, more sustainable and more affordable

Tesco announced it has become the anchor investor in Bramble Fund I, committing £20 million to speed up change across the UK food system.

Bramble Fund I is a new specialist fund established by Henry Dimbleby, co-founder of Leon, and author of the government-commissioned National Food Strategy, together with his business partner Omar Habbal and Mark Hudson (Chair of the Investment Committee).

Bramble Fund I will back companies developing practical innovations that can help make food healthier, more sustainable and more affordable. The fund will invest between £1 million and £5 million of growth capital in businesses with bold ideas capable of creating real impact across the food system.

Alongside Tesco’s investment, the fund’s first close has attracted support from a range of leading institutions and business leaders, including Peter Harrison, former Chief Executive of Schroders, and the co-founder of ingredients business Belazu, Adam Wells.

As part of the Tesco-Bramble Innovation Partnership, the two organisations will establish a joint innovation board. They will also be able to test promising innovations in Tesco’s supply chain, and help the best of them grow.

The partnership combines Bramble’s deep expertise in food innovation and investing with Tesco’s considerable experience in backing pioneering UK food businesses as well as the retailer’s reach and operational capability - creating a powerful platform to help innovative businesses accelerate their profitable growth and move more quickly from breakthrough idea to real-world impact.

Bramble’s first investment, KluraLabs, is a British technology company whose packaging keeps food fresh for longer. It extends shelf life and use-by dates, removes the need for artificial additives, and cuts waste and costs while putting fresher food onto family tables. Bramble’s investment pipeline ranges from technologies that help farms reduce their reliance on chemical fertilisers to medical devices that let people monitor their digestive health.

Tesco CEO Ken Murphy said:
“Tesco has a long track record as a home for great ideas and new innovation - from launching thousands of new and improved own brand products in the last year alone, to supporting exciting new food brands through our Accelerator programme and testing cutting-edge practical technologies on our low-carbon concept farm.

“As the UK’s leading retailer, we see first-hand the opportunities for our food system, and the challenges that we need to solve to ensure everyone has access to affordable, healthy and sustainable food.

“By partnering with Henry and the Bramble team, we can help the most promising food innovations move from idea to impact, delivering real benefits for customers, suppliers and the wider food system.”

Henry Dimbleby, Managing Partner of Bramble, said:
“Britain’s food system needs to change. People are crying out for healthy, sustainable meals that taste good and don’t end up costing them more.

“Bramble and Tesco will find Britain’s best entrepreneurs solving these problems, back them and give them what they need to grow. Tesco can help scale a business from a good idea to the weekly shop better than anyone else in Britain.

“This partnership will accelerate the changes to our food system that I have spent my career working to bring about.”

Dame Caroline Mason DBE, Chief Executive of the Esmée Fairbairn Foundation, said:
“Bramble is a pioneer in finding new ways to invest in a food system that is fairer, healthier and more sustainable. The fund is using cross-sector partnerships to identify and grow innovators building a sorely needed food system for the future.”

Peter Harrison, former Chief Executive of Schroders, said:
“Improving the food system is both an urgent challenge and a significant investment opportunity. Bramble helps bridge the gap between world-class British innovation and real-world commercial scale, and I am delighted to support a team focused on taking practical solutions to market.”

Sir Thomas Hughes-Hallett, Chair of the John Innes Centre, said:
“British research institutions consistently produce world-class science and innovation. Too often, promising businesses struggle to find investors who understand their potential. This fund brings together specialist expertise, capital and a path to commercial scale.”

Notes
The Tesco-Bramble Innovation Partnership builds on Tesco’s long track record of supporting innovation, which includes:

• The Tesco Accelerator Programme, which champions developing brands with support and mentoring, as well as the opportunity to be stocked in Tesco stores and online
• W23 Global, a collaboration which brings together five global grocery leaders and has already invested in 13 companies that leverage AI and technology across retail priorities such as product data, retail media, energy management, safety and security, and customer support.
  
  
• Tesco Labs, the retailer’s in-house innovation, research and development team for new technology
• The Tesco Agri-tech Challenge, which invites agri-tech innovators from around the world to submit solutions that can help farmers and suppliers build more resilient, sustainable and productive food supply chains

About Bramble
Henry Dimbleby founded Bramble in 2024 with Omar Habbal, Mark Hudson and Chris Mitchell. Bramble’s mission is to build a thriving food system that generates prosperity, restores the environment, and provides nourishing food for everyone.

Bramble Investments provides growth equity to UK and European food innovations, which have demonstrated their potential to achieve commercial scale. Hudson is chair of the fund’s investment committee.

Omar Habbal is a Founding Partner of Bramble Investments. Previously Omar was Head of Acquisitions at Just Eat Takeaway.com and co-founder of Wiser, a technology and strategy firm he built into a market leader and exited.

Mark Hudson (Chair of the Investment Committee and Partner) has 25 years of experience investing and deal-making in private capital across VC, Growth and Private Equity stages. Prior roles included Graphite Capital (Senior Partner), and with the global food business Tilda.