MGallery Collection unveils Nírema Hotel & Spa Samos, a new design-led seafront retreat in Greece

• A Design-Led Seafront Retreat in Samos: A 72-room Mediterranean escape at the entrance of Vathy, with panoramic Aegean views, eight suites with private pools, a private beach and a design concept inspired by the island’s landscapes, heritage and slower rhythm of life.

• Wine, Wellbeing & Local Culture: From a holistic spa and outdoor pool to an intimate wine cellar celebrating Samos’ renowned Muscat grape, Nírema Hotel & Spa Samos immerses guests in the island’s traditions, including its signature M Moment, The Cup of Pythagoras – A Samian Wine Ritual.

• Expanding MGallery’s Presence in Greece: Joining MGallery Collection’s existing Greek portfolio, Nírema Hotel & Spa Samos marks the brand’s continued growth across the country, with four additional hotels already in the pipeline, including in Chania and the wider Athens region.

MGallery Collection, Accor’s portfolio of distinctive hotels each defined by a singular DNA, announces the opening of Nírema Hotel & Spa Samos – MGallery Collection this September : The property is a new luxury seaside retreat located at the entrance of Vathy, on the Greek island of Samos. Framed by the Aegean Sea and the Ampelos mountains, the hotel introduces travelers to a more intimate and authentic side of Greece, where wellbeing, nature and local heritage come together in a serene Mediterranean setting.

Named from the Samian dialect meaning “dream,” Nírema captures the feeling of arriving into a softer rhythm of life, the moment the sea, the light and the island’s quiet ways of living finally slow you down. Conceived as a contemporary Mediterranean retreat, the hotel offers an immersive experience inspired by the island’s landscapes, winemaking traditions and cultural heritage, inviting travelers to reconnect more deeply with the destination.

This opening marks a new milestone for MGallery Collection in Greece, a country where each property from Athens to Crete to Samos carries its own distinct story. Nírema Hotel & Spa Samos - MGallery Collection will be managed by SWOT Hospitality Management, a leading hotel management company based in Athens, Greece specializing in hotel management, asset management and development, investment management, sales & marketing and advisory services.

“MGallery is a collection of hotels defined by stories, and Nírema tells Samos’ beautifully through its sea-swept landscapes, its timeless rituals of wellbeing, and its deep connection to the island’s wine heritage. Designed for travellers seeking an authentic connection from the moment they arrive; the hotel allows guests to step inside and instantly feel the true soul of the destination. We are thrilled to welcome Nirema Hotel & Spa Samos to the MGallery Collection beautifully complementing our three existing properties in Greece as we continue to further expand our footprint within the region. " Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery & Emblems

Nírema Hotel & Spa Samos: Seaside serenity with a soulful story

Set in a quiet coastal enclave at the entrance of Vathy Village, beside the Samos Wine Museum, Nírema is designed to feel grounding and restorative, drawing inspiration from Samos’ landscapes, sacred sites, and the island’s philosophical legacy, most famously linked to Pythagoras.

The hotel will feature 72 rooms, all offering panoramic and rejuvenating views of the Aegean Sea, Vathy Bay, and the Ampelos hills in the background. Eight suites include private pools and expansive terraces, while a private beachfront area, reserved for hotel guests, extends the experience down to the water’s edge.

“The launch of Nírema Hotel & Spa Samos reflects SWOT Hospitality Management’s commitment to delivering distinctive, experience-driven hotels while remaining true to the character and heritage of each destination. We are especially proud to partner with Accor and bring Nírema into the MGallery Collection, a collaboration that represents an important milestone for SWOT Hospitality Management and lays the foundation for a strong, long-term presence in the international luxury hospitality landscape.” - Stelios Koutsivitis, President, SWOT Hospitality Management

Culinary Excellence at its finest

Dining at Nírema honours the island’s agricultural heritage through a sea-view à la carte restaurant, alongside a mixology-focused pool bar, an easy gathering place for locals and travelers as the sun drops into the Aegean.

Wine is woven into the hotel’s identity. Located just steps away from the Samos Wine Museum, the hotel’s intimate wine cellar will showcase the island’s renowned Muscat grape through tastings, food and wine pairings, and immersive experiences that connect local traditions with a contemporary Mediterranean lifestyle.

“Nírema is a deeply personal project for us, a tribute to Samos, its people, and its quiet power to restore the soul. Our vision was to create a place that feels authentic to the island, where design, nature, wine, and wellbeing come together effortlessly. Partnering with MGallery allows us to share this story with the world in a way that honours both local heritage and contemporary luxury, and we are proud to welcome guests to experience Samos through Nírema.” - Stelios Zarbanis – Hotel Owner – Nirema Hotel & Spa Samos, MGallery Collection

A slower kind of wellbeing with spa rituals inspired by the island

Nírema’s wellbeing experience is rooted in a holistic approach inspired by the natural elements of Samos and the belief that true regeneration comes from reconnecting with the land, the sea and a slower sense of time. The spa will offer unhurried rituals in a deliberately calming atmosphere, complemented by a fitness centre and an outdoor pool overlooking the surrounding landscapes.

Guests can also retreat to the hotel’s private beach with sunbeds, with a beach bar for light bites and easygoing coastal afternoons.

A contemporary wine ritual inspired by the philosophy of Pythagoras

True to MGallery Collection’s signature M Moment, designed to connect guests with the culture and story of each destination through immersive experiences, the property introduces The Cup of Pythagoras – A Samian Wine Ritual. Hosted in the intimate wine cellar, Curvus, the experience reimagines a traditional wine tasting through the philosophy of balance, moderation and harmony.

Guided by the property’s sommelier, guests discover local wines served in authentic Cups of Pythagoras, the legendary “Cup of Justice” known for its hidden siphoning mechanism symbolising fairness and self-restraint. The ritual is complemented by pairings of local honey, olives, herbs, nuts and seasonal fruits inspired by the simplicity of the Samian way of life, offering an immersive journey into the island’s culture, history and enduring philosophy.

MGallery in Greece

With over 125 boutique hotels worldwide, MGallery continues its selective expansion in Greece - an iconic destination where cultural heritage, island hospitality and Mediterranean landscapes shape the art of travel -bringing the brand’s signature of story-led design and meaningful, memory-making stays to the Aegean. Building on its presence with Athens Capital Hotel – MGallery Collection, NIKO Seaside Resort Crete - MGallery Hotel Collection and the recent launch of Athens Capital Suites – MGallery Collection, the arrival of Nírema Hotel & Spa Samos – MGallery Collection extends the collection’s footprint beyond the capital and into the Greek islands. This momentum continues with four additional hotels already in the pipeline, including Chania and in the wider Athens region, further reinforcing MGallery’s ambition to anchor distinctive properties across Greece’s most culturally and geographically compelling destinations.

ABOUT MGALLERY COLLECTION

MGallery Hotel Collection brand thoughtfully selects and curates unique properties around the world, forming a storied collection of boutique hotels with true soul where captivating stories are lived and shared. These more than 125 boutique hotels all around the world enjoy a unique history, inspired by the remarkable past of the building or by its destination that welcomes it allowing the guests to live memorable and meaningful moments.

The MGallery Collection establishments are hotels in which guests live an immersive experience, marked by exceptional interiors, an art of mixology that awakens all the senses, and a well-being focused on balance in everyday life and mindfulness. It is a brand committed to women but also to local communities, promoting the know-how of surrounding artisans and producers.

MGallery Collection customers leave with an unconditional desire to discover the other jewels of the brand to live a new unique experience. The most renowned hotels in this collection include the Hotel Molitor Paris in France, the Municipal Liverpool in the UK, the Santa Teresa Hotel in Rio de Janeiro in Brazil, The Brighton Hotel in Sydney in Australia, Athens Capital in Greece or Hotel des Arts Saigon in Vietnam. MGallery Collection is part of Accor, a world leading hospitality group counting over 5,800 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.

mgallery.com: all.com: group.accor.com

Q&A

Q: What makes the design and guest experience of Nírema Hotel & Spa Samos unique?

A: Nírema Hotel & Spa Samos is a premium 72-key coastal retreat, including eight suites with private pools, located at the entrance of Vathy. Its architectural and sensory concept is directly inspired by Samos’ natural landscapes, its winemaking traditions, and its philosophical legacy linked to Pythagoras, offering guests an immersive escape shaped by a slower rhythm of life.

Q: What does the property’s signature “M Moment” experience entail?

A: Titled “The Cup of Pythagoras - A Samian Wine Ritual,” this signature M Moment takes place in the hotel’s intimate wine cellar. It reimagines a traditional tasting of local wines, including the island’s famous Muscat grape, using the legendary “Cup of Justice” attributed to Pythagoras. Guided by the property’s sommelier, the ritual is paired with local honey, olives, herbs, and seasonal fruits, symbolizing harmony and moderation.

Q: How does this opening fit into MGallery’s growth strategy in Greece?

A: The arrival of Nírema in Samos strengthens MGallery’s presence in Greece, joining three existing properties: Athens Capital Hotel, Athens Capital Suites, and NIKO Seaside Resort Crete. It marks the brand’s selective expansion beyond the capital and into the Greek islands, backed by a strong pipeline of four additional hotels currently in development, including in Chania (Crete) and the wider Athens region. \