IHG Hotels & Resorts to bring Noted Collection to Jordan with a coffee-inspired hotel in Amman

IHG Hotels & Resorts has signed a franchise agreement with Al Ameed Coffee to introduce its new premium collection brand, Noted Collection, to Jordan. Located in Amman, the 50-key hotel will offer a distinctive stay inspired by the country’s rich coffee culture.

Located on one of Amman’s key gateway corridors connecting the city to Queen Alia International Airport, the hotel brings this coffee-inspired concept to life across every floor. The first two floors will feature a thoughtfully designed coffee reserve and experience centre, creating an immersive food and beverage destination that celebrates the heritage, craftsmanship and rituals of coffee. This concept will extend throughout the hotel, with thoughtfully designed guestrooms and curated coffee-inspired moments woven into the guest journey. Situated within a rapidly developing corridor supported by growing residential communities, commercial activity and strong transport connectivity, the hotel is well positioned to meet increasing demand for distinctive premium lifestyle accommodation.

Recently launched as IHG’s 21 ^st brand, Noted Collection brings together remarkable independent hotels each selected for their distinctive points of view and the conversations they spark. Individual by nature and defined by intrigue, every hotel is chosen for its character, strong sense of place and ability to inspire curiosity. More than a place to stay, each property is designed to become a conversation piece, offering guests experiences worth discovering, sharing and remembering.

Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts, said: “Jordan continues to strengthen its position as a long-term growth market, underpinned by national tourism development priorities and an increasingly diverse visitor base. That spirit makes this future coffee-inspired hotel in Amman a natural fit for our Noted Collection brand. Rooted in the craft, culture and ritual of coffee, the hotel will offer a stay shaped by local heritage and designed to spark curiosity, connection and conversation.”

He added: “Noted Collection was created for owners of unique hotels with stories worth sharing - celebrating each property’s individuality and sense of place, while unlocking the full strength of IHG’s global enterprise platform, commercial systems and IHG One Rewards. Through our collaboration with Al Ameed Coffee, we are bringing together a homegrown Jordanian brand with deep cultural relevance and a hotel concept that is strongly rooted in place.”

Rooted in Jordan’s coffee culture for more than half a century, Al Ameed Coffee has built a distinctive Jordanian story around quality, craftsmanship and the shared ritual of coffee. That individuality makes it a natural fit for IHG’s Noted Collection brand, which brings together independent hotels with a clear point of view and experiences that reveal what is worth noticing. Inspired by Al Ameed Coffee’s heritage, the hotel will offer a premium stay designed to spark curiosity and conversation, backed by the reassurance and global reach of IHG.

Basel Daher, Managing Partner, Al Ameed Coffee, commented:“For more than five decades, Al Ameed Coffee has built its story around the craft and culture of coffee. This hotel is a natural evolution of that story, an opportunity to translate what we have created through coffee into a complete hospitality experience, rooted in Jordan and designed to be remembered.”

The signing further expands IHG’s presence in Jordan while introducing a new premium lifestyle offering shaped by local coffee traditions, thoughtful design, and meaningful moments. IHG® currently has eight hotels operating across three brands in Jordan, including InterContinental Hotels and Resorts®, Crowne Plaza®, and Holiday Inn Resort®.

About IHG ^®

IHG Hotels & Resorts (tickers: LON:IHG for Ordinary Shares; NYSE: IHG for ADRs) is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 21 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes with over 160 million members, IHG has more than one million rooms across 7,000 hotels in over 100 countries, and a development pipeline of a further 2,400 properties.

• Luxury & Lifestyle: Six Senses, Regent, InterContinental, Vignette Collection, Kimpton, Hotel Indigo
• Premium: Noted Collection, voco, Ruby, HUALUXE, Crowne Plaza, EVEN
• Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner, avid
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
• Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 400,000 people work across IHG’s hotels and corporate offices globally.

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About Al Ameed Coffee

Founded in 1973, Al Ameed Coffee began as a small coffee-roasting store and has grown into one of Jordan’s most trusted coffee brands, with a presence in more than 30 international markets. Built on a passion for quality, taste and craftsmanship, the company offers a wide range of coffee products spanning Turkish and Arabic coffee, espresso and filtered coffee. Over the past two years, Al Ameed has further evolved its heritage through the Al Ameed Coffee Experience Store, a destination centered around immersive coffee experiences that go beyond the traditional café. The concept reflects the brand’s continued commitment to innovation and to creating meaningful experiences that celebrate coffee culture.