Motorola and Bang & Olufsen announce multi-year partnership to co-create premium audio experiences

Motorola, a Lenovo company, is proud to announce a multi-year global partnership with Bang & Olufsen to bring exceptional sound experience through “Audio by Bang & Olufsen” to its premium devices portfolio. Motorola and Bang & Olufsen have partnered around a shared belief that technology should deliver exceptional performance while being thoughtfully designed. The collaboration brings together Motorola’s expertise in mobile innovation, design and self-expression with Bang & Olufsen’s century-long heritage in sound and iconic design.

Together, the brands will create experiences in which sound is not simply a feature, but an intentional and integral part of the product experience. More than an audio partnership or endorsement, this collaboration unites two design-led brands with complementary expertise to deliver more meaningful experiences for consumers. Soon, selected flagship Motorola devices will feature audio tuned by Bang & Olufsen’s acoustic engineers. The collaboration between the two companies will also see the integration of “Audio by Bang & Olufsen” deepen across audio technologies, sound modes, new user experiences and an expanded ecosystem for future launches.

The partnership reinforces Motorola’s lifestyle-tech strategy of creating technology that is not only innovative and high-performing, but also naturally connected to the way people live, express themselves and experience the world. By bringing together meaningful technology, thoughtful design and trusted lifestyle brands, Motorola continues to build a premium ecosystem that feels more personal, expressive and relevant to consumers’ everyday lives. For Bang & Olufsen, the partnership builds on its long-standing expertise in developing and delivering high-quality audio solutions across both consumer and professional partnerships. Through Audio by Bang & Olufsen, Bang & Olufsen brings its acoustic expertise to partner products, with its acoustic engineers working closely with partners to define, test and fine-tune sound for each product model and form factor.

“We look for partners who bring genuine expertise and share our belief in creating experiences that are meaningful for consumers,” said Ruben Castano, Motorola VP of Design, Brand and Customer Experiences. “Bang & Olufsen has spent a century bringing together acoustic excellence, exceptional craftsmanship and iconic design. Combining that expertise with our approach to mobile technology and design gives us an opportunity to make sound a much more intentional part of the Motorola experience, and ultimately create something stronger together than either of us could alone.”

“The Audio by Bang & Olufsen program is how we bring authentic Bang & Olufsen experiences to products and categories where quality audio is central to the key use cases,” said Duncan McCue, Vice President, Business Development & Strategic Partnerships at Bang & Olufsen. “We’re excited to bring our expertise to Motorola’s flagship devices – and together rethink the smartphone audio experience.”

Through collaborations with brands that are relevant in their fields, from sound and design to fashion, sports and culture, Motorola is making technology more tangible and reliable, by connecting with consumer’s lifestyle. The partnership with Bang & Olufsen will be unfolding in the coming months, with exciting announcements to come.

About B&O
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For a century, Bang & Olufsen has been pushing the boundaries of audio technology, with a continued focus on innovation in acoustics and design. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship.

The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1,100 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

bang-olufsen.com @bangolufsen #BangOlufsen

Legal disclaimers

MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. Bang & Olufsen is a registered trademark of Bang & Olufsen A/S. All other trademarks are the property of their respective owners. © 2026 Motorola Mobility LLC. All rights reserved.