On Enters Football alongside Kylian Mbappé

Today, Swiss sportswear brand On announces its entry into football alongside football champion Kylian Mbappé, marking the beginning of the brand’s journey into the world’s biggest sport. On is bringing a fresh perspective to football – that the game is more beautiful when you can focus on the simple joy of play, enhanced through product innovation and meaningful connections with communities around the world. Thierry Henry, who has been working behind the scenes with the brand on every aspect of its entry and product approach since late 2025, has been announced as Director of Football.

Since launching in 2010, On has grown from a new challenger in running into one of the world’s leading sportswear brands by rethinking performance – from CloudTec® to LightSpray™ – through athlete insight, Swiss engineering, and distinctive design. Now, On is applying that same formula to football: working closely with a highly selective line-up of elite players to rethink product for the demands of the game while bringing a new energy to the culture that surrounds it.

A World Champion and the reigning World Cup record goal scorer, Kylian Mbappé will be at the heart of On’s football journey, uniting one of football’s defining players with one of sportswear’s most innovative brands. Bringing his reading of the game, forged at the highest level and backed by extraordinary statistics, he will work directly with On’s product teams, integrating his elite perspective into the development and testing of future football footwear and apparel. He will also become a global ambassador for On, extending the partnership beyond football into movement, performance, and contemporary design.

A New Era of Performance Innovation with LightSpray™

At the heart of On’s approach to sportswear is a culture of innovation and Swiss engineering. It was foundational to the brand’s founding, with CloudTec®, On’s distinctive structurally engineered mid-sole, redefining performance running technology. That same culture of innovation resulted in LightSpray™, On’s proprietary robotic manufacturing technology first introduced in 2024. By creating a performance upper from a continuous sprayed filament, LightSpray™ enables a fundamentally different approach to footwear construction – designed to outperform traditionally manufactured products.

On is now applying the technology to the specific demands of elite football. The development process will be athlete-led from the outset. Elite players will work directly with On’s product teams to test, challenge and refine future football products, combining first-hand experience from the highest level of the game with On’s Swiss engineering and approach to innovation. The ambition is to rethink what football product can be: exceptionally lightweight, precise, and close to the athlete like a second skin.

Bringing Together Forces to Shape the Future of Football

Joining Kylian Mbappé, two further distinctive forces of the elite game are integral to On’s entry into football: Thierry Henry and Sydney Schertenleib. Both bring different points of view to On’s football journey.

Thierry Henry joined On as its new Director of Football. One of the most celebrated players of his generation as a French World Cup winner and Arsenal FC legend, Henry has been working on the brand’s entry into football since late 2025. Drawing on decades at the highest level of the game, he will play a central role in the strategic development of On Football, from product and athlete relationships to how On approaches the culture and future of the sport.

Sydney Schertenleib represents the next generation of football. The Swiss international and FC Barcelona player first joined On in December 2025 as an ambassador for Training and Lifestyle. Her relationship with the brand now expands into football, where she will work directly with On’s teams on product development and testing. Her perspective will help shape products designed for the future of the women’s game.

On’s entry into football is captured through the distinctive lens of world-renowned photographer Juergen Teller, who brings Kylian Mbappé, Henry and Schertenleib into On Labs in Zurich – the heart of the brand’s innovation and product development. Set among the machinery, products and experimentation behind On’s innovation, including the LightSpray™ robot, Teller’s unmistakable visual language brings together the worlds of football, innovation and culture in an unexpected way.

Link to imagery here.

on.com/football

Link to On factsheet here.

Link to the LightSpray™ page here.

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, tennis, all-day activities and football. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.

On is present in more than 90 countries globally and engages with a digital community on www.on.com.

Forward-Looking Statements

This press release contains statements that may constitute “forward-looking” statements pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “continue,” “could,” “expect,” “estimate,” “forecast,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “target,” “will,” “would,” and “should,” among others.

Among other things, On’s quotations from management in this press release and other written materials, as well as On’s strategic and operational plans, contain forward-looking statements. On may also make written or oral forward-looking statements in its periodic reports to the SEC, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Further, On uses the investors.on-running.com website as well as LinkedIn as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. Forward-looking statements appear in a number of places in this press release and include, but are not limited to, statements regarding our intent, belief or current expectations. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management.

Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to various factors, including, but not limited to, those identified under the section titled “Risk Factors” in our Annual Report. These risks and uncertainties include factors relating to: the strength of our brand and our ability to maintain our reputation and premium brand image; our ability and the ability of our independent manufacturers and other suppliers to follow responsible business practices; our ability to implement our growth strategy; the concentration of our business in a single, discretionary product category, namely footwear, apparel and accessories; our ability to continue to innovate and meet consumer expectations; changes in consumer tastes and preferences including in products and sustainability, and our ability to connect with our consumer base; our ability to open new stores at locations that will attract customers to our premium products; our ability to compete and conduct our business in the future; health epidemics, pandemics and similar outbreaks; general economic, political, demographic and business conditions worldwide, including geopolitical uncertainty and instability, such as the on-going Russia-Ukraine or Israel-Hamas conflicts and on-going shipping disruptions in the Red Sea and surrounding waterways; the success of operating initiatives, including advertising and promotional efforts and new product and concept development by us and our competitors; our ability to successfully develop, implement, and scale our LightSpray™ technology and products developed using this technology; our ability to strengthen and grow our DTC channel; our ability to address climate related risks; our ability to execute and manage our sustainability strategy and achieve our sustainability-related goals and targets, including sustainable product offerings and investor and customer scrutiny; our third-party suppliers, manufacturers and other partners, including their financial stability and our ability to find suitable partners to implement our growth strategy; supply chain disruptions, inflation and increased costs in supplies, goods and transportation, customs and duty expenses, and foreign exchange rates; the availability of qualified personnel and the ability to retain such personnel, including our Executive Officers; our ability to accurately forecast demand for our products and manage product manufacturing decisions; our ability to distribute products through our wholesale channel; changes in commodity, material, labor, distribution and other operating costs; our international operations; our ability to protect our intellectual property and defend against allegations of violations of third-party intellectual property by us; cybersecurity incidents and other disruptions to our information technology (“IT”) systems; increased hacking activity against the critical infrastructure of any nation or organization that retaliates against Russia for its invasion of Ukraine; our reliance on complex IT systems; our ability to adopt and monitor generative artificial intelligence (“AI”) technologies in our operations; changes and contemplation of changes to trade policies, tariffs and import/export regulations in the United States and other jurisdictions; financial accounting and tax matters; our ability to maintain effective internal control over financial reporting; the potential impact of, and our compliance with, new and existing laws and regulations; other factors that may affect our financial condition, liquidity and results of operations; and other risks and uncertainties set out in filings made from time to time with the SEC and available at www.sec.gov, including, without limitation, our most recent reports on Form 20-F and Form 6-K. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements.

Forward-looking statements speak only as of the date they are made, and we do not undertake any obligation to update them in light of new information or future developments or to release publicly any revisions to these statements in order to reflect later events or circumstances or to reflect the occurrence of unanticipated events.