Tesco builds on successful F&F Online launch with revamped shopping experience and hundreds of new styles

Summary

• Revamped F&F site makes it easier than ever for customers to discover and shop the latest collections, with improved search tools, curated styling inspiration and fashion-led imagery
• Shoppers can access hundreds of additional styles, more sizes and online-exclusive ranges
• As London Fashion Week gets underway, F&F customers can shop and experience the brand’s new look and feel at an immersive pop-up activation at Frameless this Friday (18 September)

Following the successful launch of F&F Online, Tesco is expanding its online fashion offer, launching hundreds of additional styles, more size options, exclusive online ranges, and enhanced search functionalities designed to make outfit inspiration and shopping easier than ever.

The refreshed online experience across web and app gives customers access to 400 new styles, with more launching soon.

The expanded range includes everything from everyday essentials to occasionwear and seasonal trend pieces, including funnel neck track jackets, co-ords and leopard print skirts.

Coinciding with the start of London Fashion Week, customers can style it out and shop the latest F&F A/W collection at an immersive pop-up at Frameless Gallery, Marble Arch this coming Friday (18 September). The interactive pop-up will let customers shop and experience the brand’s new look and feel and will be open to the public between 12.30pm – 4pm.

The investment comes as F&F continues to go from strength to strength, with annual clothing sales exceeding £1bn and the brand growing 5.1% in 2025/26, as more customers choose Tesco for affordable, trend-led fashion.

What’s new on F&F Online?

• 400 additional styles, with more launches landing soon
• Exclusive online collections, including extended colourways and occasionwear ranges
• More sizes and improved availability across key lines
• Enhanced search tools helping customers find the styles, colours and sizes they want faster
• A dedicated F&F Wishlist that brings customers’ favourite items together in one place

Our refreshed online offer across web and app brings customers more fashion choice than ever before, including hundreds of additional styles, more sizes and exclusive online ranges, as well as enhanced search tools and curated styling inspiration, making it easier to discover and shop complete outfits with confidence. - Katja Ahola Klamkin, Managing Director of Home & Clothing at Tesco

ENDS

Notes

F&F Online is accessible via fandf.co.uk and tesco.com, and through the latest version of the Tesco Grocery & Clubcard app .