ASICS Introduces the All-New Gel-Slowcush™ Shoe: More Comfort to Move Body & Mind

ASICS today unveils the GEL-SLOWCUSH™ shoe, an all-new running shoe designed to deliver next-level comfort for easy miles. Developed to create a completely new comfort experience, the GEL-SLOWCUSH™ shoe helps runners move body and mind through a softer, more relaxed running experience.

Developed to meet the needs of an evolving running community, the GEL-SLOWCUSH™ shoe introduces a new comfort-focused solution within the ASICS running range. Designed for easy runs, recovery miles and lower-intensity training sessions, it helps runners embrace the growing importance of slowing down, supporting recovery and building consistency as part of a balanced training approach.

At the heart of the GEL-SLOWCUSH™ shoe is FF LUXE™ PLUS cushioning, a new foam technology engineered to create an extra plush, cloud-like running experience. Complimenting this is the debut of PureGEL™ PLUS technology, the next evolution of ASICS’ renowned PureGEL™ cushioning technology. Engineered to provide an even softer sensation underfoot and enhanced shock absorption, PureGEL™ PLUS technology helps create exceptionally cushioned and smooth landings. Together, these technologies deliver the uniquely plush running experience that defines the GEL-SLOWCUSH™ franchise.

Paul Lang, Senior Manager of Global Product, Performance Running Footwear at ASICS, said: “With the GEL-SLOWCUSH™ shoe, we saw an opportunity to create a　completely new comfort experience within our running range. Rather than focusing on speed or performance gains, we started with a simple question: how can we make easy runs feel even more enjoyable? The combination of new FF LUXE™ PLUS cushioning and PureGEL™ PLUS technology was developed to deliver an exceptionally soft and comfortable ride, while the overall construction was carefully refined to create a premium experience from the moment runners step into the shoe. Every element was designed with comfort in mind.”

Completing the comfort package is a premium engineered mesh upper with a padded knit tongue, delivering a soft, breathable and adaptive fit. Combined with thoughtful premium detailing throughout the shoe, the GEL-SLOWCUSH™ shoe is designed to provide all-around comfort from the moment runners lace up.

John Korir, ASICS athlete and professional long-distance runner, said: “The easy days are just as important as the hard days in marathon training. They give your body the chance to recover while still building the consistency that every runner needs. The GEL-SLOWCUSH™ shoe feels incredibly soft and comfortable underfoot, making it a shoe I can reach for when I want to slow things down and simply enjoy the miles. Sometimes the best runs are the ones where you’re not thinking about pace at all.”

The new GEL-SLOWCUSH™ shoe will be available globally from October 1 2026 for $200. To find out more, please visit www.asics.com

About ASICS

At ASICS, our five letters have meaning. ASICS is an acronym for the Anima Sana In Corpore Sano or a Sound Mind in a Sound Body. And since our founding in 1949,　our purpose has been to help people achieve a sound mind in a sound body.

Right from the very start, our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. We still believe this.

And we believe our purpose is more relevant today than ever before. Stress and anxiety are at record levels, yet we know sport and movement can have a positive impact. Which is why we remain focused on supporting more people to move for positive mental wellness.