Alfa Romeo announces a new Concept car, a Manifesto for the Brand’s Future

At the 2026 Paris Motor Show, Alfa Romeo will unveil a concept car that embodies its vision for the future and the full creative strength of Stellantis’ premium sports brand.

It is the car every Alfista has long been waiting for, capable of expressing that distinctive interpretation of the automobile embedded in the DNA of the Biscione: one that transcends the notion of a mere means of transportation and embraces the purest driving emotions.

What defines an Alfa Romeo is not only its distinctive design and cutting-edge technology, but also the visceral bond it creates with the person behind the wheel, a symbiotic relationship that this concept takes to an even more intense level.

Its roots lie in a unique automotive culture, where craftsmanship, design and performance blend with passion, transforming attention to detail into beauty, and beauty into emotion.

Created for those who still love driving and seeking authentic experiences behind the wheel, Alfa Romeo’s latest creation draws inspiration from Italy, with its sartorial craftsmanship and refined aesthetic sensibility; from Sportiness, as a constant pursuit of dynamism and driving pleasure; and from the color Red, a symbol of performance and passion that has always been part of the brand’s heritage. From these three ingredients comes a masterpiece that is unmistakably Italian and unmistakably Alfa Romeo, looking to the future with ambition and boldness.

From 12 ^th to 18 ^th October, the new concept car will be on display in Hall 4 at the Paris Expo Porte de Versailles exhibition center. The Alfa Romeo press conference will be held on 12 ^th October at 10:55 AM CEST.