Red Seat Ventures’ Supercast Launches Live Streaming, Bringing Real-Time Video and Community to Subscribers

Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced the launch of live streaming on Supercast, expanding the premium subscription platform with a new way for creators to bring their communities together in real time.

Creators can now connect their existing streaming software and go live directly on Supercast. Subscribers will receive app or email notifications when a stream begins, making it easy to join live conversations, events and exclusive programming as it happens.

“Supercast has always been built to help creators deepen their relationships with their audiences,” said Jason Sew Hoy, Co-Founder & CEO of Supercast. “Live streaming brings a powerful new dimension to that relationship, giving creators an easy way to turn their subscription communities into active, shared experiences, all in one place, without needing to send subscribers somewhere else.”

Designed with existing workflows in mind, the new live-streaming experience includes:

• Live Video and Community: Brings live video and real-time chat together in one shared viewing experience, with instant subscriber notifications when a creator schedules or begins a broadcast.
  
  
• Built-In Fan Engagement: Gives audiences more ways to participate through chat, live polls and paid message pinning that keeps a subscriber’s comment prominently displayed in the conversation.
  
  
• Video Premieres: Gives creators the ability to turn even pre-recorded video into a live event for subscribers with the same chat and polling tools available on livestreams.

Early users of the feature are already seeing the value of bringing live video and community together on Supercast. “The Kill Tony+ community has been loving the ad-free experience and Live Premieres of the show,” said Tony Hinchcliffe. “Finally, the online audience has a place to congregate in real time and watch Kill Tony as a group. It’s the next best thing to being here in Austin.”

For The Greatest Generation co-hosts Benjamin Ahr Harrison and Adam Pranica, the experience also opened the door to future ways of engaging with their audience. “This was a really fun experience and something I know we’ll have a lot more use for in the future. It was really delightful to get that real-time feedback from our audience.”

Theories of the Third Kind say the all-in-one experience is exactly what they needed to manage their growing community. “Everything was incredibly smooth, and we were impressed by how polished the whole experience felt, from stream quality to audience interaction. Most of all, the fans want more,” said Aaron and Dan, co-hosts of Theories of the Third Kind.

Red Seat Ventures represents premium creators across true crime, comedy, news, sports and entertainment, reaching tens of millions of monthly consumers across audio and video. Through Supercast, creators have the tools to build and grow premium subscription businesses directly with their audiences. The launch of live streaming marks the latest step in RSV’s continued expansion of creator-first technology and monetization capabilities.

Live streaming is available to all Supercast creators starting today.

About Supercast

Supercast is the preferred podcast subscription platform for the most well-monetized podcasts in the world, powering millions in revenue for independent podcasters and content networks. The platform works seamlessly with the Supercast mobile app or any podcast player, delivering exclusive audio and video content to paid subscribers wherever they want it. Supercast’s top 10 podcasters gross more than $26 million per year from podcast subscriptions alone. For more information, visit supercast.com.

About Red Seat Ventures

Red Seat Ventures partners with top creators, brands, and media companies to develop unique, impactful digital properties. We offer our client-partners an unparalleled combination of investment capital, growth strategy, monetization and skilled management, all of which enable the rapid launch of new shows and businesses. As part of Fox Corporation, RSV is committed to fostering innovative content that resonates with audiences worldwide.