Dockers Taps Jim Harbaugh for Fall Campaign

Dockers today announced Jim Harbaugh as its newest brand ambassador, bringing together one of football’s most recognizable coaches with a brand that has helped define the modern khaki for generations.

A former NFL quarterback, Harbaugh built a career in coaching at the highest levels of college and professional football, earning a reputation for his distinctive approach to leadership and an equally recognizable personal style.

Known for his longstanding affinity for the category, Harbaugh is a natural partner for Dockers as the brand continues to evolve the category for today’s consumer. The partnership celebrates the enduring appeal of the classic pant while showcasing how Dockers continues to bring comfort and versatility to an everyday essential.

“I’ve always appreciated a good pair of khakis because they work wherever you need them to. That’s what makes this partnership with Dockers such a natural fit. This campaign is great. I had a lot of fun with it, sporting my Dockers khakis in all sorts of settings,” said Jim Harbaugh.

Launching this fall, “The Everyday Uniform” celebrates Dockers’ heritage in the category through the lens of Harbaugh’s well-known appreciation for the classic pant. The campaign plays on the idea that when you find something that works, you stick with it, following Harbaugh through a series of everyday moments that showcase the flexibility of the style.

“Dockers is an iconic American brand, and Jim has become just as synonymous with the khaki. Jim is a winner, and bringing him and Dockers together is a natural fit and a great cultural moment. We’re excited about the partnership and the opportunity to introduce the brand to a broader audience through someone who has such a genuine connection to the product,” said Jarrod Weber, Global President, Sports & Lifestyle at Authentic, the owner of the Dockers brand.

The Dockers Fall 2026 campaign launches globally on September 14, 2026. Consumers can learn more about “The Everyday Uniform” at Dockers.com.

About Dockers®

The Dockers® brand has been the authority in khaki pants for more than 30 years. First introduced in 1986 in San Francisco, California, this American classic has always been at the heart of the casual movement, providing men with quality products for every occasion. Our thoughtful innovations and meaningful details have always served a purpose, not a trend. Today, the Dockers® brand continues to be America’s favorite khaki and offers a wide range of apparel and accessories with no compromises in quality -always superior comfort and versatile style.

For more information about the Dockers brand, please visit www.dockers.com.

About Jim Harbaugh

Jim Harbaugh played quarterback at the University of Michigan, where he earned first-team All-American honors and finished third in the 1986 Heisman voting before being drafted 25th overall by Chicago in 1987. Jim played 15 NFL seasons (1987–2001) with five teams — including the Chargers in 1999 and 2000 — he threw for 26,288 yards and 129 touchdowns, led the league in passer rating in 1995, and earned Comeback Player of the Year and a Pro Bowl selection. He began his head coaching career at the University of San Diego and Stanford, then led the San Francisco 49ers to three straight NFC Championship Games and Super Bowl XLVII, earning AP Coach of the Year in 2011. Returning to his alma mater, he compiled an 86–25 record at Michigan with three consecutive Big Ten titles and a perfect 15–0 national championship season in 2023. Now with the Chargers, Harbaugh holds a 144–52 record as a collegiate head coach and 71–36–1 as an NFL head coach, opening his Bolts tenure with back-to-back 11-win seasons and playoff appearances.