Volcom Partners with Loubsol to Launch Eyewear and Protective Headwear Across Europe

Volcom, the globally recognized surf, snow and lifestyle brand, announced a new partnership with Loubsol, a heritage French eyewear and protection specialist. Under the agreement, Loubsol will design, manufacture and distribute Volcom sunglasses, optical eyewear and accessories, sports goggles, and protective helmet products for men, women and children across Europe.

Inspired by Volcom’s deep roots in boardsports, the collections will blend performance, protection and style while staying true to the brand’s creative spirit and “True To This” ethos. Founded in 1948, Loubsol has built a legacy of developing premium sunglasses, ski goggles and helmets for outdoor enthusiasts and athletes. Together, the two brands will create products that combine technical expertise with Volcom’s distinctive cultural heritage and creative perspective.

“Volcom has always been rooted in the cultures of skateboarding, surfing and snowboarding, making eyewear, goggles and protective equipment natural extensions of the brand,” said Hay-Won Byun, Vice President, Action & Outdoor Sports, Lifestyle at Authentic, owner of the Volcom brand. “Loubsol’s heritage, technical innovation and commitment to quality make them an ideal partner as we continue to expand the Volcom brand.”

“Our team is incredibly proud to partner with Volcom and welcome the brand to the Loubsol portfolio,” said Daniel Eros, Managing Director, Loubsol. “Volcom is a truly legendary brand that has always pushed the limits of action sports, and we are excited to translate that unmistakable style into the eyewear, goggle, and helmet categories. Designed in the heart of the French Alps, this collection combines our alpine technical expertise with Volcom’s creative heritage for high-performance, style-driven product that stays resolutely ‘True To This’.”

The first Volcom eyewear collection will launch in Spring 2027, with snow goggles and helmets launching the following season.

About Volcom

Inspired by the creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men’s, women’s and kid’s across a variety of categories including outdoor, swim, skate, denim, fashion and more. To view Volcom’s deep product assortment, visit volcom.com.

About Loubsol
Since 1948, Loubsol has designed and engineered high-performance eyewear, goggles, and helmets trusted by athletes and professionals operating in the most demanding environments. Today, we are proud to continue pushing the limits alongside the next generation of freeriders defining tomorrow’s mountain culture. Rooted in a deep mountain heritage, Loubsol operates a dedicated design studio in the French Alps and a state-of-the-art optical R&D lab in Normandy. By combining rigorous technical expertise with legendary style and constant innovation, the brand delivers premium protection and progressive design to the global mountain and action sports communities.