Simona Magnarelli appointed Responsible for FIAT, Abarth & Lancia brands communication. Andrea Laura Siro-Brigiano to lead Lifestyle, Digital PR and New Media for Stellantis in the Enlarged Europe Region
Effective September 8, 2026, Simona Magnarelli will assume responsibility for Press Communications for the FIAT and Abarth brands, succeeding to Andrea Laura Siro-Brigiano.
Simona Magnarelli will report to Arnaud Belloni, CEO of FIAT, Abarth and Lancia and Chief Marketing Officer for Europe, while continuing to lead Lancia Communications & Events across its key European markets.
With more than 25 years of experience in communications, primarily in the automotive sector, Simona Magnarelli has built her career in both national and international environments. After working at Toyota Motor Italia, she lived in Sydney, Australia, where she gained entrepreneurial experience. She later joined FCA, where she headed the Press Office in Italy; following the creation of Stellantis, she served as Lifestyle Media & Digital PR Manager. Since October 2024, she has been responsible for Lancia’s Communications & Events activities across its key European markets.
Also effective September 8, 2026 , Andrea Laura Siro-Brigiano will lead Lifestyle, Digital PR and New Media for Stellantis within the Enlarged Europe Region, reporting to Alessandro Nardizzi, responsible for Communication at Stellantis, Enlarged Europe region.
Andrea Laura Siro-Brigiano joined Stellantis in 2025, bringing extensive international communications experience across luxury, fashion and consumer goods. She has since led global Press Communications activities for FIAT and Abarth. The newly created position expands the scope of the Enlarged Europe Communications organization, bringing Lifestyle Communications, Digital PR and New Media under dedicated leadership.
In this role, Andrea Laura Siro-Brigiano will lead these activities across the Region, strengthening Stellantis’ presence and influence across the evolving communications landscape.
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