Alfa Romeo, Official Car of Genoa International Boat Show

• Alfa Romeo brings its line-up to the stage of international nautical excellence, both for an exclusive courtesy service and for static exhibitions in the spaces of the Levante Waterfront.
• The partnership between these two Italian brands is based on shared values: design excellence, attention to detail, pursuit of performance, and pleasure in facing every challenge with style.
• Alfa Romeo’s presence at the Show forms part of a broader two-year program of the brand standing alongside Confindustria Nautica at the main award ceremonies and meets in the sector, confirming the Biscione brand’s link with excellence in the Italian production system.
  

Alfa Romeo will be participating – as Official Car – in the Genoa International Boat Show, due to be held from October 1 through 6, 2026. One of the top three boat shows in the world in terms of industrial importance and international positioning, the event returns to the spaces of the Levante Waterfront – the new exhibition center designed by Renzo Piano – with six days dedicated to innovation, design, and passion for the sea. Throughout the event, the Alfa Romeo line-up will take its place both as the official fleet for an exclusive courtesy service and with static displays in the Show’s spaces.

The partnership between Alfa Romeo and the Genoa International Boat Show speaks the language of the Italian spirit, i.e., that vocation for excellence in design, attention to detail and the pursuit of performance that has brought automakers and shipyards together in this country for generations. Alfa Romeo is therefore taking its entire 2026 line-up – the Junior, Tonale, Giulia, and Stelvio – to the Show, to stand for an all-Italian way of understanding the relationship between technology and the road, or the sea. After all, the Alfa Romeo line-up is built around profound, consistent values, such as driving pleasure, attention to form, and the pursuit of technical perfection. These values are shared by the Boat Show and make it natural for two worlds to meet, united by the same ambition to excel in their respective sectors.

Now in its 66 ^th year, the Genoa International Boat Show aims to break its own exceptional records from 2025: 125,000 visitors, over 1,000 boats on display, 100 new products with 90 world premieres, 45 countries represented and a schedule of over 130 events and conferences. These figures tell the story of a global event that serves as a benchmark for the entire boating supply chain, partly down to its multi-specialist formula – split into the five formats Yacht & Superyacht, Boating Discovery, Sailing World, TechTrade, and Living the Sea – designed to bring together exhibitors, buyers and enthusiasts from all over the world.

Its presence at the Boat Show forms part of a broader program that has Alfa Romeo as a leading name, for 2026 and 2027, at some of the most important award ceremonies – including the Design Innovation Award and Sailor of the Year – and at meets organized by Confindustria Nautica, for example the SATEC Convention and the Members’ Assembly. All this confirms the brand’s commitment to affirming its values that lie at the heart of the Italian production system, in line with the identity of Alfa Romeo, which embodies an idea of the Italian spirit as consisting of ingenuity, beauty, and a profound connection with this country and its excellence.