H&M Beauty Eau de Parfum A/W 2026

Fragrance has a unique ability to transport us back in time. Whether it’s getting ready with friends before a night out, dancing until sunrise or the excitement of discovering your signature scent, this collection celebrates the memories and emotions that continue to shape us. Inspired by the spirit of the era, each fragrance offers a modern interpretation of nostalgic scent profiles, reimagined for today.

Crafted with vegan formulas, the collection features five Eau de Parfums designed to suit different moods and personalities. From bright fruity notes to soft florals and warm musks, each fragrance tells its own story while inviting a new generation to create memories of their own.

THE FRAGRANCES – Price: 14,99€

PINK WEDNESDAY
Notes: Kiwi / Litchi / Passion Fruit / Orchid / Rose / Jasmine / Caramel / Woods / Vanilla / Musk A playful and vibrant fragrance blending juicy fruits with soft florals and creamy vanilla, capturing the excitement of carefree days and unforgettable nights.

DAILY APPLE
Notes: Apple / Cassis / Melon / Tropical Fruits / Magnolia / Tuberose / Jasmine / Rose / Lily of the Valley / Violet / Amber / Dry Amber / Musk / Sandalwood Fresh, bright and effortlessly nostalgic, this fragrance combines crisp apple with delicate florals and warm woods for an uplifting everyday signature.

CRYSTAL GLOW
Notes: Lemon / Cedrat / Apple / Jasmine / Rose / Bamboo / Cedarwood / Musk / Amber Clean and luminous, Crystal Glow balances sparkling citrus with airy florals and soft woody notes for a fresh, radiant finish.

POWDER PINK
Notes: Cassis / Pomegranate / Raspberry / Yuzu / Jasmine / Peony / Magnolia / Water Lily / Musk / Amber / Soft Woods Soft yet expressive, Powder Pink layers delicate florals with juicy berries and comforting musks, creating a scent that feels both familiar and contemporary.

CALL ME ORCHID
Notes: Mandarin / Peach / Orange Blossom / Jasmine / Frangipani / Musk / Patchouli / Sandalwood / Amber Warm, confident and effortlessly elegant, this fragrance blends luminous florals with creamy woods and amber for a lasting impression.

ABOUT H&M BEAUTY

At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.