Champion and Ted Baker Launch Collections inspired by the World of Netflix’s The Gentlemen

Champion and Ted Baker today unveiled official The Gentlemen Season 2 capsule collections inspired by the acclaimed Netflix series. Launching alongside the global premiere of the new season, the partnership invites audiences to experience the world of the show through two distinct yet complementary collections.

Each brand brings together two contrasting sides of The Gentlemen universe: the raw energy of underground boxing and the polished codes of the British aristocracy. While Champion and Ted Baker each remain true to their distinct identities, the apparel is seamlessly woven into the visual storytelling, allowing audiences to step beyond the screen and into its world.

Champion channels the grit, intensity and attitude of the Glassknuckle Boxing Club from the show, through a premium assortment of fleece, graphic T-shirts and elevated sportswear. Drawing on Champion’s nearly century-long sportswear heritage, the collection incorporates exclusive cobranded artwork, graphics and signature design details that authentically capture the spirit at its core.

Ted Baker brings the sophistication of modern British tailoring to the screen through a curated assortment of expertly crafted suits, blazers and formalwear. Each piece is distinguished by an exclusive bespoke co-branded lining featuring custom artwork created exclusively for the collaboration, complemented by premium wool-rich fabrics, bespoke construction and signature detailing that embody the refined elegance at the heart of the narrative.

“Champion and Ted Baker have long stood for their own expressions of style, making The Gentlemen the ideal story to bring those worlds together,” said Henry Stupp, President, Lifestyle EMEAI at Authentic. “This collaboration celebrates the dynamic contrast at the heart of the story. By bringing these collections from screen to street, we’re giving fans the opportunity to experience that world through two iconic brands, each staying true to its own heritage while contributing to its distinctive visual identity.”

To celebrate the launch, Champion, Ted Baker and Netflix will debut the collections through an immersive retail experience at Selfridges Oxford Street in London, featuring a bespoke pop-up, dedicated window installations and a screening event for press and influencers. The experience will bring the worlds of Champion and Ted Baker to life through immersive retail environments inspired by the series, giving fans an opportunity to discover the collections.

The Champion x The Gentlemen and Ted Baker x The Gentlemen collections will officially launch on 27th August. Both collections will be available at Selfridges Oxford Street and online at Selfridges.com. The Champion collection will also be available online at Championstore.com and in Champion stores in London’s Soho, Manchester and Milan, while the Ted Baker collection will be available online exclusively at SuitDirect.co.uk.

The Gentlemen 2 will premiere on 3rd September, only on Netflix.

About Champion

Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Today, as a lifestyle brand born from sport, Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers. Beyond its products, the brand’s mission is to provide every Champion a canvas to live their true purpose; rooted in the belief that Champions are defined not by what they make, but by what they do with it. Champion wants to inspire others to not just win, but to Champion a better tomorrow, and is dedicated to supporting creators by giving them a platform to tell their stories, support their values, and communities.

Learn more at championstore.com.

About Ted Baker

Ted Baker is a globally recognized British lifestyle brand renowned for its distinctive approach to fashion, combining quality craftsmanship with contemporary design and a signature sense of wit. Since its founding in 1988, the brand has expanded into a comprehensive lifestyle offering spanning apparel, accessories, footwear and more, while remaining true to its uniquely British DNA.

Learn more at Tedbaker.com.

About THE GENTLEMEN S2

It’s been one year since Eddie and Susie joined forces to work together in Bobby’s criminal empire overseas. As they drive to expand their enterprise, the decisions Bobby is making seem to be increasingly unsound. Now Eddie and Susie must decide whether to take action or risk losing it all, but unfettered ambition never ends well…