Tesco relaunches Fred & Flo baby and toddler range with brand new products and improved everyday essentials

Tesco is relaunching its own-brand Fred & Flo baby and toddler range with a new look, more than half the range featuring new or improved products, and all own-brand baby food now brought together under the Fred & Flo brand.

The refreshed range covers baby and toddler food, nappies, nappy pants, wipes, toiletries and feeding accessories, giving parents and carers a wider choice of products designed to support everyday family life.

As part of the relaunch, Fred & Flo packaging has been redesigned to be more modern, fun and inclusive, with the characters Fred and Flo featuring more prominently across the range.

More than half of the products in the range are either completely new or improved versions of existing products, including advancements in nappy and nappy pant technology, enhanced absorbency, or more baby wipes per pack.

The baby food range has been developed in line with voluntary industry guidelines from the NHS, and Office for Health Improvement and Disparities (OHID), supporting age-appropriate nutrition and feeding, along with advice from the British Nutrition Foundation. Tesco has also improved on-pack information across the range, including guidance on pouches to encourage spoon-feeding and help families make informed choices throughout the weaning journey.

Together, these improvements offer customers even greater value while maintaining the high quality that families expect from Fred & Flo.

To celebrate the relaunch, Tesco will run a 4 for 3 promotion across Fred & Flo baby essentials and baby food until Monday 7 September in large Tesco stores and online. (The promotion excludes home and nursery products and is not available in Tesco Express stores.)

The relaunched range includes:

• Baby wipes with the same gentle formula for delicate skin. Many packs now contain more wipes. All wipes are pH-balanced with the range now including a refreshed 99% Water Pure Baby Wipes product, (previously called Extra Sensitive wipes).
  
  
• Nappies and nappy pants designed for comfort, now available in an expanded size range. The range includes products featuring new Block & Lock protection to help stop leaks from escaping, plus more Extra Absorbent options ideal for night‑time and travelling.
  
  
• Six redeveloped baby and toddler food products and two new vegetable-led recipes designed to support improved nutrition and help little ones discover new tastes and textures. The new Fred & Flo Organic Peas Pouch (70g) and Fred & Flo Organic Sweet Potato Pouch (70g) are both designed for first tastes, and are simple vegetable purées, for taking the first step on a baby’s weaning journey (from 6 months+).
  
  
• Two new yogurt products planned are planned for launch in September.
  
  
• A large range of new and redeveloped toiletries launching later this year, all paediatrician-approved and dermatologically tested to be kind to delicate skin.
  
  
• New feeding accessories launching later this year for parents looking to reduce plastic use as they begin their weaning journey.
  
  

Tesco Fred & Flo Easy Fit Nappy Pants are also award winning, scooping the Own-label Range of the Year award at The Grocer Gold Awards last month. Judges praised the range for supporting changing consumer needs and recognised its role in identifying and addressing a gap in the market by offering greater choice for families. Tesco was the first own-label retailer to introduce larger nappy sizes designed to support children with additional needs or larger toddlers.

Relaunching Fred & Flo brings together an even broader range of products for babies, toddlers and young families under one trusted brand. With more than half of the range being either new or improved products, the focus has been on offering great quality, brilliant value and meeting the changing needs of families.

From everyday essentials such as baby wipes and nappies to baby food and feeding accessories, Fred & Flo offers parents and carers more new choices alongside established family favourites. The latest improvements include enhanced absorbency in nappies and our award-winning nappy pants, an expanded size range, and new food recipes designed to help little ones explore new tastes and textures.

- Zoe Hussey, Tesco’s Head of Brand for Baby, Personal Care, Household & Pet

ENDS

Notes

• All Tesco Fred & Flo products have been reviewed or developed to meet the OHID guidelines.
  
  
• All nappies, nappy pants and baby wipes are dermatologically tested and gentle on delicate skin.
  
  
• F&F, in collaboration with Pampers, launched free F&F Premature Sleepsuits at Tesco Pharmacy for parents and carers of premature babies. This initiative followed the success of the free Pampers Preemie Protection nappies for premature babies that launched last year.
  
  
• In selected large stores and online, F&F also offer a wide selection of clothes in comfortable, easy‑wear styles for babies, toddlers and kids, as well as school uniform and more.