Governor Hochul Extends Invitation to Canadian Travelers to Visit New York State

Governor Kathy Hochul today extended a special invitation to Canadian travelers by announcing the launch of a NY LOVES CANADA promotion on the I LOVE NY website. This program highlights to Canadian travelers deals and opportunities throughout the state available to visitors during the final weeks of summer in August and September, with some promotions running through December. Savings vary by attraction or lodging, with several offering discounts to encourage travel and offset the currency exchange rate. Canadian visitation to New York State fell more than 26% in 2025. This promotion represents the latest in I LOVE NY’s continued efforts to promote cross-border tourism to New York State’s dynamic and diverse vacation regions.

“Canada is a strategic and vital ally to New York, and the state’s tourism businesses are feeling the impact of fewer visitors traveling to our communities,” Governor Hochul said. “Our message is one of love: New York loves Canada, despite whatever headwinds may challenge our fellowship. This new program is our invitation to Canadian travelers. New York and Canada are neighbors by geographic destiny, but we are friends by choice, and we want our Canadian companions to know that they are welcome in New York State.”

Canada has long represented New York State’s largest inbound international market for travelers. In 2025, overall visitation to New York State grew 1.1% to 321 million visitors — however, the number of international travelers fell 6%, led by significant decreases from north of the border. Spending from Canadian travelers dropped 28% over 2024. Find full statewide and regional tourism reports for 2025.

The NY LOVES CANADA promotion complements the Northern Neighbour Deal from New York City Tourism + Conventions, highlighting offers at hotels, attractions, dining and Broadway shows throughout the City. Businesses and attractions in New York State interested in participating in NY LOVES CANADA are encouraged to contact their regional Tourism Promotion Agency.

Empire State Development President, CEO and Commissioner Hope Knight said, “Beyond a border, New York and Canada share a long and vibrant history and a strong trade partnership that has spanned generations. Under Governor Hochul’s leadership, we want to reinforce the importance of that relationship by encouraging Canadian travelers to plan a visit to explore and experience our state.”

ESD Vice President and Executive Director of Tourism Ross D. Levi said, “New York State is always eager to welcome its friends from north of the border and these special discounts provide additional reasons for Canadian travelers to extend their summer and kick off Fall holidays with the amazing attractions, spectacular lodging and delicious dining available here in the Empire State. From Niagara Falls to the Thousand Islands, to the Adirondacks and all the way down to the Big Apple, there is everything to love for Canadian visitors across New York State.”

NY LOVES CANADA furthers New York State’s outreach to Canadian travelers and businesses, which are vitally important to regions throughout the state — but especially those along the border. I LOVE NY has continually worked to ensure that the state’s northern neighbors understand that New York appreciates and respects the shared history and close relationship. Efforts include targeted marketing, experiential opportunities, digital and social media outreach and a Global NY trade mission to Montreal and Toronto last fall.

For more information on a New York State getaway, visit www.iloveny.com.