“140 Years. 140 Places”: The global journey continues – the new S-Class on tour in Africa

Celebrating 140 Years of Innovation together with customers, fans and communities around the world, Mercedes-Benz is on an epic transcontinental journey. The convoy is currently touring in Africa and will cross Kenya, Tanzania, Zambia, Zimbabwe, Namibia and South Africa. In addition to the Equator Line, the Nairobi National Park and the Kilimanjaro Mountains, the S-Class awaits many other highlights on the African continent.

Following the World Premiere of the New S-Class on 29 January 2026, three new S-Class saloons have set off on a global drive spanning more than 50,000 kilometres across six continents. The journey will visit a symbolic 140 locations, each reflecting a chapter of the brand’s heritage, pioneering spirit and worldwide presence. 

From legendary routes and historic milestones to iconic megacities, the convoy is bringing Mercedes-Benz innovation to life on every continent. Along the way, the new S-Class is joined by classic vehicles, current production models and local fleet cars, creating unique encounters at every checkpoint. 

The journey offers memorable in-person moments for customers, Mercedes-Benz Club members and fans – from spontaneous meetups to exclusive stories and showcases. Local celebrations and community highlights continue to shape the journey as it unfolds. 

In the first stage, the journey started in Stuttgart and went across Europe – including through Switzerland, France, Spain, and Belgium. Corresponding images can be found here. In South America, the convoy visited Brazil, Argentina, Uruguay, and Chile. Impressions can be found here. After that, the drive went on to North America, these pictures can be found here. The Asia tour recap is here available. Most recently, the journey took the S‑Class to Australia and New Zealand, with further impressions available here. Visual highlights of the tour through India can be seen here.

The global drive will conclude in Stuttgart in October– where the Mercedes-Benz story began.  

The journey can be followed online via the Mercedes-Benz Community  hub and the brand’s social media channels, with regular updates. New images will be added continuously also here on the Mercedes-Benz Media Site. You can also follow the tour on YouTube – our hosts will take you on the journey – Callum Mullin through Europe, Karl Shakur through South America, Benjamin Ortega through North America, Tom Exton through Australia and Tucker Doss through India.