Gloss and grit – a new era of gym style from H&M MOVE

The gym has become a space for selfexpression as much as performance. H&M MOVE’s new gym collection responds with functional activewear infused with a stronger fashion perspective, designed for life in and beyond the gym.

“There’s something incredibly empowering about embracing both gloss and grit. When you feel strong and confident in what you’re wearing, it shows in everything you do, from training to wherever the day takes you,”
says Marie Fredros, Head of Design at H&M MOVE.

At the heart of the collection is H&M MOVE’s signature SculptMove™ fabric, engineered to sculpt, support and move with the body through every lift, rep and set. The core assortment includes sports bras, tops, leggings and shorts, designed to pair effortlessly with light, breathable tops.

Beyond the gym, these statement sets take over, looking as deliberate on the street as they do walking into a workout. Woven jackets and trousers with a water repellent function and hoods with matching joggers in sculptural scuba fabric pick up the season’s key silhouettes: rounded shoulders, funnel necks, and balloon and barrel leg cuts.

A palette of new seasonal neutrals; cherry red, ink black, navy, optic white, and a standout cobalt blue brings depth and contrast to the collection. For added gloss, a new high-shine finish on our products gives an editorial edge, while a liquid-effect logo gives every piece a subtly elevated signature.

The H&M MOVE gym collection will be available from Thursday, 20 August in selected H&M stores worldwide and online at hm.com.