American Girl® and Country Music Superstar Megan Moroney Team Up for All-New Collection

Mattel. Inc (NASDAQ: MAT) and American Girl® are bringing beautiful things to center stage with country music superstar Megan Moroney, unveiling an all-new collaboration inspired by the power of dreaming big. Timed to Moroney’s first-ever arena tour, the American Girl x Megan Moroney collection brings her signature country-pop style to life through an exclusive lineup of doll fashions and accessories available from American Girl, with an all-new 18-inch American Girl x Megan Moroney doll available exclusively at Target.

Inspired by Megan Moroney, the collection lets fans step into the spotlight, whether they’re imagining themselves performing on stage, planning concert looks, or cheering on their favorite country music star from the front row. From an iridescent guitar and mic stand inspired by the one Megan uses on tour to a bright pink sequined stage outfit that reflects her love of sparkles, every piece was designed to celebrate self-expression, creativity and confidence.

Pamela Velarde, Head of American Girl, Mattel, said: “At American Girl, we’re always looking for new ways to encourage girls to dream big and express who they are through play and fashion. Megan’s authenticity, creativity, talent and unmistakable sense of style have made her a role model for so many young fans, and we’re thrilled to partner with her on a collection that encourages girls to celebrate what makes them unique.”

Megan Moroney said: “I’ve been an American Girl fan for as long as I can remember. One of my favorite Christmas gifts was getting my first American Girl doll, and I still have her in the box at my parents’ house. As a kid, dolls let your imagination run wild…I had mine doing cheerleading stunts and performing concerts, while I also probably cared a little too much about her outfits. Getting to create a collection inspired by my own style feels like such a full-circle moment, and it’s something I’ll always cherish. I hope fans have just as much fun making the collection their own, expressing themselves, and letting their imaginations run wild.”

Launching August 5 at AmericanGirl.com   and American Girl retail stores nationwide, the collection features concert-inspired fashions and accessories designed for 18-inch dolls.

The American Girl x Megan Moroney Collection includes:

• American Girl® x Megan Moroney Stage Outfit – Take country-pop style to Cloud 9 with this glam outfit for 18-inch dolls inspired by Megan Moroney’s iconic on-stage style. 
• American Girl® x Megan Moroney Fan Fashion Outfit – Perfect for wearing to a show, this cute denim outfit for 18-inch dolls is inspired by Megan Moroney’s love of elevating everyday looks with sparkle. 
• American Girl® x Megan Moroney Concert-Ready Accessories – Stand out from the crowd with beautiful things like these sparkly accessories for 18-inch dolls, perfect for attending one of Megan’s shows. 
• American Girl® x Megan Moroney VIP Accessories – Get the VIP experience with this all-access accessory set for 18-inch dolls, featuring bells and whistles perfect for Megan’s tour.
• American Girl® x Megan Moroney Guitar & Mic Stand – Inspired by the iconic iridescent guitar and mic stand Megan Moroney uses on tour, she can strum and shine with this showstopping playset for 18-inch dolls.

The collaboration continues this holiday season with the debut of the all-new American Girl® x Megan Moroney 18-inch doll, arriving exclusively from Target.com on 11/22 and in Target stores early December. The launch also marks the first time American Girl 18-inch dolls will be sold at Target, bringing the beloved brand to even more families during the holiday shopping season.

About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney® as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.