Honda Introduces New Amazon Storefront in U.S. for Power Equipment Products

• American Honda Motor Co., Inc. announced the launch of its new Amazon storefront for Power Equipment products, making it easier for consumers in the U.S. to explore and shop Honda Power Equipment products online.

• The storefront serves as a centralized destination for consumers to learn about Honda offerings, with a curated lineup available.

• Orders are fulfilled through the Honda Power Equipment authorized dealer network, delivering the same trusted support customers receive at Honda dealerships nationwide.

American Honda Motor Co., Inc. announced the launch of its official Amazon store for Power Equipment, a digital storefront that provides consumers in the U.S. with a new way to explore Honda products online. The storefront features a curated lineup of Honda Power Equipment models, including generators and lawn mowers, with additional product offerings planned over time.

Honda collaborated with Amazon to meet customers where they are and enhance the online shopping experience for Honda offerings available on Amazon.com. While certain Honda power equipment models already are available online, this initiative builds on the company’s longstanding partnership with its nationwide dealer network, with Honda Power Equipment dealers fulfilling Amazon orders. This approach ensures customers receive products through authorized channels, backed by the same expertise and support they expect from their local Honda dealer.

“The Honda dealer network always has been one of our greatest strengths,” said Barry Dlugasz, Director of Honda Power Equipment at American Honda Motor Co., Inc. “This new online storefront for Honda Power Equipment products marks a significant step in our strategy of meeting our diverse base of customers wherever they are, while continuing to deliver the quality, accuracy and service that define the Honda brand. By integrating our Power Equipment dealers into the Amazon fulfillment process, we’re able to maintain those standards across every customer touchpoint.”

Honda also will provide product details and educational content for items featured in its U.S. Amazon store, ensuring that customers receive the most accurate, up-to-date product information, from specifications and compatibility details to usage guidance and warranty information. “The goal is to provide a premier online customer experience that lives up to the longstanding Honda reputation for reliability, innovation, and customer care, which means that shoppers can expect a streamlined experience supported by trusted Honda Power Equipment expertise at every step,” said Dlugasz.

More information is available at the Honda Power Equipment Store on Amazon.com or at www.honda.com.

Honda Power Sports & Products, a business unit of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including generators, lawn mowers, pumps, snow blowers, tillers, string trimmers, outboard marine engines and small, general-purpose engines for residential, commercial and rental applications. American Honda Motor Co., Inc., also is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States, conducting the sales, marketing and operational activities for these powersports products through independent authorized Honda retail dealers.

Honda is the world’s largest manufacturer of engines for a diverse array of automotive, powersports, marine, aerospace and power equipment products. The company offers a complete line of small, general-purpose engines for industrial, commercial, rental industry, and consumer applications. Honda engines supply smooth and dependable power for thousands of different product applications including pressure washers, lawn mowers, rescue and construction equipment. Additionally, Honda engines are some of the quietest and easiest to start of their kind, even in harsh commercial and construction environments. Such attributes have made Honda engines the popular choice for original equipment manufacturers looking to add value to their own brands.

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