The LEGO Group and Olivia Rodrigo kick off worldwide vinyl hunt after surprising fans at iconic LA record store

• Grammy Award-winning, multi-platinum global superstar Olivia Rodrigo surprised 100 fans at an intimate event inside Licorice Pizza Records, sharing stories and chatting with fans about her new LEGO® Editions collection before dropping a second surprise
• The event marked the beginning of a worldwide LEGO® Editions x Olivia Rodrigo Vinyl Hunt, where 333 limited-edition brick-built LEGO Vinyls are being hidden across record stores throughout the world for Livies to find.
  
  
• Featuring a lifesize LEGO® recreation of Olivia’s iconic GUTS World Tour Concert Moon, the one-day takeover of the historic LA music landmark was created using more than 110,000 LEGO® bricks by a team of designers, engineers, model builders and technicians
• Olivia recreated one of her most viral GUTS World Tour moments atop a 2.42m (h) x 2.50m (w) brick-built Concert Moon, constructed from 77,000 LEGO® bricks, as she answered fan questions in an intimate ‘moonside’ chat
• Over the coming weeks, the LEGO Group and Olivia Rodrigo will drop new clues across their social channels, revealing the locations of hidden brick vinyls across participating markets. If you discover one, we’d love to see it - share your find with #FindAStoryInEveryPiece

The LEGO Group and Olivia Rodrigo surprised fans with an intimate one-day event at one of Los Angeles’ most iconic record stores, Licorice Pizza, transforming the historic music landmark into an impressive LEGO® build to kick off an exciting worldwide fan challenge in celebration of the new LEGO® Editions Olivia Rodrigo collection.

The 23-year-old Grammy award-winning singer-songwriter made an unannounced appearance, delighting Livies as she chatted alongside fans and shared stories behind the recent partnership.

The Studio City-based record store which is a pilgrimage site for vinyl collectors was reimagined in LEGO brick form. Its instantly recognisable frontage had a colourful LEGO makeover, while the store invited fans to step into Olivia’s creative universe, filled with life-sized installations including a 2.42m (h) x 2.50m (w) brick-built recreation of Olivia’s viral floating Concert Moon, constructed from 77,000 LEGO bricks.

During the event, Olivia answered fan questions in an exclusive ‘moonside’ chat. The intimate celebration brought together 100 lucky Livies, many of whom had travelled from across the United States, Canada and the UK to attend the experience.

Across the store, more than 110,000 LEGO bricks were used to transform the venue, following over 500 hours of model building and assembly by a team of designers, engineers, model builders and technicians.

But the surprises didn’t stop there. Olivia set a global treasure hunt in motion by inviting fans to discover one of just 333 limited-edition brick-built LEGO® vinyl records hidden in record stores around the world.

Over the coming weeks, Livies will have the opportunity to follow clues, uncover secret locations and be among the lucky few to discover one of the 333 super exclusive limited-edition collectible vinyls.

Olivia Rodrigo said: “Getting to watch everyone explore the LEGO® Editions sets today and discover their favourite details was amazing. We wanted to create something that felt different and something my fans could be part of. Kicking it all off at Licorice Pizza made it even more memorable. It was such a fun way to celebrate the collaboration with the LEGO Group.”

The event builds on the recently announced LEGO® Editions Olivia Rodrigo collection, which invites fans to discover stories hidden throughout five collectible LEGO sets inspired by defining songs, iconic performances and fan-favourite moments spanning SOUR, GUTS and you seem pretty sad for a girl so in love.

Developed in close collaboration with Olivia, the collection encourages fans to look beyond every build to uncover the references, memories and hidden meanings woven into each design.

Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, said: “When we launched the LEGO Editions Olivia Rodrigo collection, we wanted to invite fans to discover the stories, symbols and hidden details that make Olivia’s world so special. The LEGO Editions x Olivia Rodrigo Vinyl Hunt takes that idea one step further, transforming the excitement of discovery into a real-world adventure that brings fans together in record stores and communities around the world.”

Fans hoping to uncover one of the 333 limited-edition LEGO Vinyls are encouraged to keep an eye on the LEGO Group and Olivia Rodrigo’s social channels over the next 2 weeks, where new clues, locations and surprises will reveal where the next chapter of the Global Vinyl Hunt begins.

The LEGO® Editions Olivia Rodrigo launches globally 1 August 2026 at LEGO.com, LEGO stores and selected global retailers.

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Notes

Outstanding Build Facts
Concert Moon

• 42m (h) x 50m (w) high
• Built from 77,618 LEGO bricks
• Inspired by Olivia Rodrigo’s iconic GUTS World Tour performance
• Global Vinyl Hunt
• 333 limited-edition brick-built LEGO Vinyls created worldwide made of 31,947 LEGO bricks
• First Vinyls gifted by Olivia Rodrigo during the Los Angeles celebration
• Additional markets to be revealed throughout the coming weeks
• Follow @LEGO, @OliviaRodrigo and #FindAStoryInEveryPiece for clues and locations

The LEGO Editions Olivia Rodrigo collection invites fans to step inside the GRAMMY Award-winning, multi-platinum artist’s creative world through five collectible LEGO sets inspired by her stage performances and style. As the first musician to receive multiple dedicated LEGO sets, Olivia played an active role in bringing the collection to life, helping shape designs that celebrate some of her most iconic songs, performances and personal symbols.

LEGO® Editions Olivia Rodrigo’s Vinyl (43028)

• Age: 10+
• Price: 29.99 EUR // 34.99 USD
• Pieces: 360
• Dimensions: L9 cm x W18 cm x H17 cm

LEGO® Editions Olivia Rodrigo’s Concert Moon (43029)

• Age: 14+
• Price: 49.99 EUR // 49.99 USD
• Pieces: 670
• Dimensions: L16 cm x W22 cm x H17 cm

LEGO® Editions Olivia Rodrigo’s Secret Storage (43030)

• Age: 10+
• Price: 79.99 EUR // 79.99 USD
• Pieces: 1085
• Dimensions: L16 cm x W25 cm x H 27 cm

LEGO® Editions Olivia Rodrigo’s Dual Guitar (43031)

• Age: 14+
• Price: 119.99 EUR // 119.99 USD
• Pieces: 1228
• Dimensions: L9 cm x W24 cm x H50 cm

LEGO® Botanicals & LEGO® Editions Olivia Rodrigo’s Flower Bouquet (11507)

• Age: 9+
• Price: 44.99 EUR // 49.99 USD
• Pieces: 400
• Dimensions: L16 cm x W21 cm x H25 cm

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information please visit: www. LEGO.com