HOT WHEELS™ Infinite Rush Reveals New Trailer Showcasing Four Islands and Free-Roaming Challenges, Now Launching September 10

Watch HOT WHEELS Infinite Rush Beyond the Track Episode 1 trailer here: https://youtu.be/il5mmbk55j4

Milestone, a leading global racing game developer, and Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today unveiled a new trailer for HOT WHEELS™ Infinite Rush, the upcoming arcade racing game announced at the 2026 Summer Game Fest live showcase. HOT WHEELS Infinite Rush is now launching on September 10, 2026, with Early Access beginning September 7, 2026.

HOT WHEELS Infinite Rush immerses players in a die-cast-scale world spread across four dynamic, freely explorable islands. Each island has a distinctive visual identity and blends a variety of racing challenges, unexpected obstacles, and hidden collectables, offering a captivating experience designed to foster exploration and high-speed fun.

Players begin their journey in the bustling streets of Wheelswood, the island that captures the energy of a modern metropolis, tasked with finding the best route through long straightaways, towering skyscrapers, and narrow side streets. With sandy beaches, green parks, and crystal-clear waters, Tentacle Bay offers a more relaxed setting dominated by nature and enriched by a rocky area and an archaeological park. Gearville shifts the tone into a harsh desert island full of deep canyons, industrial excavation sites, massive factories, and heavy machinery. Finally, Drifty Temples transports players to a twilight setting inspired by East Asian aesthetics, where neon-lit city streets meet blooming cherry trees, water canals, and ancient temples, all watched over by a giant dragon. The four islands are interconnected through the Launcher, a teleportation system that allows players to jump between islands at any time.

The new trailer highlights the variety of free-roaming activities available, with races being just one of the many ways to experience the game. In Daredevil challenges, players can take on special vehicles spotted in traffic and add them to their collection, while in Delivery Stunts they must drive assigned vehicles to their destination while balancing speed and precision – every collision causes damage, and successfully completing the delivery rewards them with the Hot Wheels vehicle. Stuntman activities flip the objective, as the goal is to smash as many objects as possible, while Tourist challenges focus on capturing specific photo targets, asking players to take pictures based on given prompts and framing requirements, often set against scenic locations and island hotspots. In Find the Flame, the goal is to reach a spot as fast as possible without following a set route, while a range of Stunt activities focused on mastering drift zones, boost sections, and speed challenges further expands the action. Collectables scattered throughout the maps encourage exploration and ensure long-term replayability.

Four distinct vehicle classes, each featuring unique handling and upgrade systems, allow players to find the perfect Hot Wheels for every event as they progress through the islands and unlock the full roster of over 150 vehicles.

HOT WHEELS™ Infinite Rush will launch on PlayStation®5, XBOX Series X: S, Nintendo Switch™ 2, ROG XBOX Ally, ROG XBOX Ally X and PC via Steam, Microsoft and Epic Games Store.

About Milestone
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest-established racing game developers in the world. The 290+ people team is responsible for hit series like MotoGP™, MXGP, and Monster Energy Supercross – The Official Videogame, the acclaimed Hot Wheels™ Unleashed, as well as own IPs RIDE and Gravel. For more information please visit https://milestone.it/

About PLAION

PLAION is a dynamic and diversified business in the global entertainment sector, masterfully crafting franchises that captivate audiences worldwide. Boasting a vast network of eight game development studios, fifteen regional publishing offices, three game publishing labels including Deep Silver, and PLAION PICTURES as an independent film publisher and distributor, the company extends its influence with merchandise production and expansive distribution capabilities across the globe.

Founded nearly three decades ago, PLAION has firmly established itself within the entertainment arena. With a diverse range of services and solutions, PLAION stands as the premier publishing partner for console and PC games across both physical and digital channels. Moreover, its strong foothold in the Virtual Reality (VR) domain highlights the company’s commitment to varied gaming experiences.

PLAION is an Embracer Group company.