Reelables Partners with Hubble Network to Track Smart Labels Wherever Cargo Moves

Reelables, a maker of printable smart labels for tracking cargo and inventory, today announced a partnership with Hubble Network that extends label visibility beyond Reelables-enabled facilities and infrastructure. Hubble’s 100M+ gateway network across 170 countries keeps Reelables labels continuously visible through every stage of their transit journey.

Reelables’ smart labels are ultra-thin, printable, and disposable, designed to run through standard barcode printers and attach directly to cargo, pallets, and parcels. The labels report location and condition data as items move through supply chains. The Hubble partnership extends that same detection into the gaps between owned infrastructure, giving Reelables a continuous read on tagged items in transit.

For logistics providers, retailers, manufacturers, and multi-site enterprises, that visibility means fewer blind spots once a shipment leaves a facility. Through the partnership, cold chain and perishables, freight forwarding, warehousing and distribution, and high-value goods gain the same advantage: instant notifications the moment cargo arrives, is delayed, changes condition, or deviates from its expected route, all backed by timestamped location and condition data.

“We’re at a turning point for supply chain visibility,” said Alex Haro, co-founder and CEO of Hubble Network. “Bluetooth networks have reached the scale and coverage needed to track shipments continuously, without adding cost or complexity to Reelables’ labels. That means enterprises can finally get visibility the moment cargo leaves a facility, at a price that makes tracking every shipment practical.”

“There’s a new category of shipment tracking,” said David Stanton, Co-founder and CEO of Reelables. “It’s a fraction of the cost of cellular trackers and doesn’t require infrastructure like RFID. Partnering with Hubble adds over 100M devices around the world that work to locate cargo tracked with our smart labels.”

Key benefits:

• Continuous tracking on-site and off-site
• Extended coverage via Hubble’s gateway network
• Unified visibility through Reelables’ platform with direct integration into existing operational workflows
• Lower device cost: no GPS or cellular hardware required in the label
• Lower operating cost: no SIM cards, data plans, or carrier fees for Bluetooth-enabled labels
• Condition and real-time location data reported together

Extended connectivity through Hubble’s network is available to Reelables customers now. Visit reelables.com to learn more.

About Reelables
Reelables makes the first and only printable smart label for tracking cargo and inventory. It is the first company to achieve mass production of a brand-new category of thin film, wireless smart labels with coated batteries that are flexible enough to be printed on off-the-shelf barcode printers and fully disposable after use. Offering both paper-thin Bluetooth and 5G smart labels, Reelables automates supply chain and logistics visibility at scale for logistics providers, retailers and manufacturers, providing exact shipment location and inventory counts for each item without the need to manually scan barcodes or read RFIDs. Its ability to track shipments and inventory at the item level helps companies reduce theft and loss and increase accountability. Reelables grew more than 200 percent this year and plans to scale production to 100 million labels per year. Reelables is headquartered in London and backed by Silicon Labs, Moneta, Raptor Group, Smooth Brain, Amigos Ventures, Y Combinator and 500S. Learn more at https://reelables.com.

About Hubble Network
Hubble Network is the world’s first global Bluetooth connectivity network. By overlaying an expansive terrestrial footprint with a proprietary satellite constellation, Hubble enables standard Bluetooth devices to transmit data globally without cellular modems or complex infrastructure. Hubble is transforming supply chain visibility, agriculture, and the circular economy by making global connectivity accessible for any device. For more information, visit www.hubble.com.

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