PUMA appoints Marcia Dos Santos as Vice President BU Core

Sports company PUMA has appointed experienced industry leader Marcia Dos Santos as Vice President BU Core, effective 15 July. In this newly created role, she will report directly to Chief Brand Officer Maria Valdes.

Marcia has more than 20 years of experience in the sports industry and joins PUMA from Nike, where she most recently served as Vice President Merchandising Women’s EMEA.

“Throughout her career, Marcia has delivered strong commercial results across regions and product categories for Women, Men and Kids, demonstrating outstanding go-to-market and merchandising skills,” said Maria Valdes. “With her broad industry experience, strong commercial track record and ability to build successful teams, she is the right leader to take our Core business, PUMA’s commercial engine, to the next level.”

As part of its ongoing transformation journey, PUMA has created dedicated teams for its Sportstyle and Core businesses.