H&M MOVE heads outdoors with a new summer running collection and hiking collection
H&M MOVE introduces its summer running and hiking collection for women, built for early morning trail runs and long days exploring the mountains. Anchored in lightweight cooling layers, sculpting designs and versatile functionality, the collection meets the demands of the outdoors without compromising on style. Launching globally in selected stores and online at hm.com on Thursday, 16 July.
As the days get longer and summer plans take shape, more time is spent outdoors. From early morning runs and scenic hikes to days exploring mountain trails with friends, movement becomes part of the experience. H&M MOVE’s summer collection is designed for these active escapes, with pieces engineered for the outdoors and the unpredictable weather conditions you may encounter along the way.
“This collection started with a simple question: How do we create pieces that let you fully explore the mountains and take in the scenery while staying comfortable? Temperature shifts, varied terrain and long days outside mean that every detail had to earn its place. We created pieces that keep you cool, move with your body and adapt as conditions evolve, with versatile designs that can be layered and restyled throughout the day”
says Marie Fredros, Head of Design at H&M MOVE.
Rendered in a nature-led palette of mountain green, dark heather, smoke, ivory and dusty mauve, the collection introduces CoolMove™ technology across tanks and long-sleeves, engineered to regulate body temperature during intense effort. SculptMove™ bra tanks and biker shorts deliver foundational second-skin support, while DryMove™ brings lightweight breathability to woven shorts with built-in bikers and full trousers that can be adjusted at the ankle to switch from a wide-leg to a balloon-leg silhouette. Accessories to complete the railhead-to-summit look include a mini crossbody bag, a lightweight trail backpack and a scarf and hat with UV protection.
The H&M MOVE summer running and hiking collection will be available from Thursday, 16 July in selected H&M stores worldwide and online at hm.com.
About H&M MOVE
H&M MOVE is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.
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