Depop makes selling free in Australia, helping people earn more from fashion resale

Depop will evolve its fee structure in Australia from 22 July, removing selling fees for all sellers based in Australia* to help them keep more money from every sale they make on the platform.

The change reflects Depop’s continued investment in Australia, one of its fastest-growing markets globally, and is designed to make fashion resale more accessible for the growing community of people buying and selling secondhand.

Depop sellers in Australia who complete at least one sale generate an average of A$502 in sales in their first year on the platform*, highlighting the role resale is playing in helping people unlock value from items they no longer wear. Since launching in 2011, more than A$10.5 billion has been transacted on Depop globally*, as people turn to secondhand fashion to earn extra income, fund a future purchase, discover unique pieces, and extend the life of clothes already in circulation.

Peter Semple, CEO, Depop said: “The growth of Depop’s Australian community has been remarkable, and so much of that is down to the sellers and buyers who have helped build the platform into what it is today. Every item on our platform starts with someone who chooses to list it, style it, photograph it, and ship it. Removing selling fees means more of every sale stays with the people who earned it and we hope it will encourage more people to take their first step into selling secondhand. We want selling on Depop in Australia to be as rewarding as possible, and this is one of a number of investments to make that happen.”

The move broadly aligns Australia with Depop’s fee structure in the UK and US, where removing selling fees saw a 30–45% increase in listings*, giving buyers access to a wider selection of secondhand fashion.

The removal of selling fees is part of a wider update to Depop’s fee structure, which also includes the introduction of a marketplace fee for buyers in Australia from 22nd July onwards. The marketplace fee allows Depop to continually invest in the platform — funding 24/7 customer support and keeping every transaction safe and secure for the whole Depop community of buyers and sellers.

Together, these changes mean sellers keep more from every sale, while buyers can continue to transact on a platform built around safety and trust. More sellers listing on Depop means more inventory, greater variety and more choices across a wider range of price points for the community.

Depop is committed to delivering the best resale experience in Australia and further improvements, including a dedicated shipping solution for buyers and sellers, is planned in the months ahead.

Notes to Editors

• Selling fees will be removed for sellers based in Australia on AUD sales from 22 July 2026. Payment processing fees and boosting fees will continue to apply.

• A buyer marketplace fee of up to 5% of the item purchase price (excluding taxes and shipping costs), plus up to $1 AUD, will apply from 22 July 2026.

* Payment processing fees and boosting fees still apply.

* Depop internal data. Analysis of all Australian sellers who joined Depop between January 2011 and July 2026 and completed at least one sale in their first 12 months. Mean gross sales (inclusive of fees) in AUD generated by sellers in their first 12 months on the platform.

* Depop internal data. Analysis of global seller transactions since 2011. Figure shown in AUD.

* Depop internal data. Analysis of the change in the number of listings in the 28 days following the fee change compared with the preceding 28-day period. Based on US sellers (14 July-11 August 2024) and UK sellers (19 March-16 April 2024).

About Depop

Depop is the community-powered circular fashion marketplace where people can buy, sell and discover desirable, affordable secondhand fashion. Together with its community of approximately 56 million registered users, Depop is on a mission to make fashion circular - encouraging more people to choose secondhand and extend the lives of their clothes, redefining fashion consumption. Founded in 2011, Depop is headquartered in London, with an office in New York, and has a team of approximately 500 employees.

For more information, visit www.depop.com.