Mattel Announces UK’s First-Ever Hot Wheels® Tiniest Team Principal™

Mattel, Inc. a leading global play and family entertainment company and owner of one of the world’s most iconic brand portfolios, announced that eight-year-old George Norris has been named the UK’s first-ever Hot Wheels® Tiniest Team Principal™.

Selected from multiple entries submitted from around the world, George impressed the judging panel with his creativity, race-day instincts and passion for Formula 1® and Hot Wheels®. The competition challenged young fans aged five to ten to demonstrate why they have what it takes to lead a Formula 1® team through original videos showcasing their imagination, engineering skills and love of racing.

Watch George’s winning Hot Wheels Tiniest Team Principal™ submission here: George Competition Submission Video

As the UK’s inaugural Hot Wheels Tiniest Team Principal™, George will receive a once-in-a-lifetime experience that puts him at the heart of both Hot Wheels and Formula 1®. Together with his family, he will travel behind the scenes of the Hot Wheels and Formula 1® worlds, receive custom Team Hot Wheels race gear, collaborate with Hot Wheels designers to help create a one-of-a-kind Hot Wheels F1® die-cast car, contribute ideas for future Hot Wheels F1® liveries, receive the complete Hot Wheels F1® collection, and enjoy VIP access to the FORMULA 1 BRITISH GRAND PRIX 2026.

Ted Wu, General Manager and Global Head of Vehicles and Building Sets at Mattel, said: “When we launched the search for our first Hot Wheels Tiniest Team Principal™, we were looking for a kid who wasn’t afraid to think big, make bold decisions and bring plenty of imagination to the world of racing. George captured all of that from the moment we saw his entry. His passion, creativity and confidence made him a standout, and we can’t wait to see him step into the role and experience Formula 1® and Hot Wheels from the inside. The future of racing is in great hands.”

George was selected by a distinguished panel of judges including Formula 1® President and CEO Stefano Domenicali, 2009 FIA Formula One World Drivers’ Champion Jenson Button, Ted Wu, General Manager and Global Head of Vehicles and Building Sets at Mattel, and Hot Wheels designer Kristina Albrecht.

Hot Wheels Tiniest Team Principal UK Winner, George Norris, said: “I can’t believe I won! I absolutely love Hot Wheels because you can build really fast tracks and race all of your cars on them. At the same time, I’m obsessed with F1, it’s just so exciting. This is my first time at a Formula 1 race. It’s the best thing ever!”

Ryan Norris, George’s Dad, added: “Since the age of 3 George has been a Hot Wheels and Formula 1 super fan, winning this competition is a dream come true! The experience has been so special. He’s loved every minute of his time at Silverstone and can’t wait to visit Hot Wheels in California. I know he will have plenty of ideas on car liveries to share! We’re grateful to Hot Wheels for the chance to be part of something so memorable.”

George’s winning entry demonstrated the imagination, confidence and enthusiasm that sits at the heart of the Hot Wheels brand, embodying the spirit of a generation of young fans who dream big and think like racers.

The Hot Wheels Tiniest Team Principal™ programme was launched to celebrate the next generation of Formula 1® fans by giving children the opportunity to step into one of motorsport’s most exciting leadership roles - if only at 1:64 scale.

Following today’s UK announcement, the inaugural Hot Wheels Tiniest Team Principal™ winners from the United States and Mexico will be announced in the coming weeks.

About Mattel

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com. 

About Formula 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.