ASICS Introduces All-New Trail Running Franchise: Say Hello to Blazeblast™ Shoe

ASICS has today unveiled a new trail running franchise designed to bring a fresh sense of energy, fun and versatility to the trails. The BLAZEBLAST™ shoe combines responsive cushioning, wearable trail features and a trampoline-inspired ride, designed to help more runners discover the joy of trail running.

Developed for a new generation of trail runners, the BLAZEBLAST™ shoe delivers an approachable trail experience without compromising on performance. Blending trail-ready confidence with the energetic ride characteristics that have become synonymous with ASICS’ bounce category, it is designed to make every trail run feel more enjoyable, dynamic and accessible.

At the core of the BLAZEBLAST™ shoe is the brand’s FF BLAST™ MAX cushioning, delivering a soft and responsive underfoot feel. This works alongside a trampoline pod construction in the forefoot, designed to amplify the shoe’s bounce sensation and create a more energetic toe-off experience. Together, these technologies provide a comfortable and dynamic ride across a variety of runnable trail terrains.

Staying true to the ASICS Design Philosophy, the BLAZEBLAST™ shoe introduces a range of trail features that help make trail running feel more accessible. An engineered woven upper delivers comfort and breathability, while the ASICSGRIP™ outsole with 2.5mm lugs provides reliable traction across runnable terrain. Combined with a high-stack platform and lightweight construction, these features help runners move confidently from road-to-trail and beyond.

Magdalena Gassebner, Global Product Manager, Performance Running Footwear at ASICS, said: “As we spoke to consumers, we kept hearing the same thing: they loved the bounce and fun of our road running shoes and wanted that same feeling on the trails. BLAZEBLAST™ was created to answer that need. Rather than developing another highly technical trail shoe, we focused on creating an energetic, confidence-inspiring experience that feels approachable from the very first run. For us, it’s an exciting opportunity to welcome a new generation of runners into the trail category.”

With its bold design language and wearable trail cues, the BLAZEBLAST™ shoe is built to inspire confidence both on and off the trail, making it ideal for everything from everyday exploration to weekend adventures. The shoe reflects ASICS’ commitment to expanding the trail category and welcoming more runners to experience movement in nature..

The BLAZEBLAST™ shoe will be available globally from August 1, 2026, for $150.

To find out more, please visit www.asics.com

About ASICS

At ASICS, our five letters have meaning. ASICS is an acronym for the Anima Sana In Corpore Sano or a Sound Mind in a Sound Body. And since our founding in 1949, our purpose has been to help people achieve a sound mind in a sound body.

Right from the very start, our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. We still believe this.

And we believe our purpose is more relevant today than ever before. Stress and anxiety are at record levels, yet we know sport and movement can have a positive impact. Which is why we remain focused on supporting more people to move for positive mental wellness.