RBC powers EV confidence as the Champion Sponsor of Plug’n Drive’s Cross-Canada Tour

For the second consecutive year, RBC is the Champion Sponsor for Plug’n Drive’s EV’s are for EVeryone Cross-Canada Tour, which runs all year round. The tour features the Electric Vehicle Discovery Centre in Toronto, EV Roadshows in 10 provinces, and Mobile EV Education Trailers (MEETs) in 10 communities across four provinces, providing Canadians with hands-on opportunities to compare multiple electric vehicle (EV) models in one place, ask questions and learn from EV experts.

“Passenger vehicles account for about 11 per cent of Canada’s total emissions – a significant portion that demands action,” said Thea Silver, senior director, environmental impact, RBC. “While EV adoption is progressing in Canada, concerns about affordability and access to charging continue to be barriers. That is why RBC is collaborating with Plug’n Drive, an organization that brings fact-based information and test drives to communities across Canada – helping people consider the switch with confidence.”

“While interest in electric vehicles is high, upfront affordability and long-term financial predictability are critical factors for Canadian households right now. That is why this tour is so vital—it allows us to look past the sticker price and educate Canadians on the total cost of ownership, where EVs consistently prove to be the better financial choice. We are incredibly grateful for RBC’s renewed support as our Champion Sponsor, helping us make electric transportation accessible and affordable for everyone,” said Cara Clairman, president and CEO of Plug’n Drive.

How Canadians can participate
Canadians can get behind the wheel of an EV at Tour events across the country. Visit www.plugndrive.ca for event details. Event attendees can also enter for a chance to win 250,000 Avion Reward points through the EVs are for EVeryone 2026 Contest. See contest rules for full details.

Why RBC is contributing in the transition to a low carbon and resilient economy
RBC’s ambition is to be the bank of choice for Canadians navigating the transition to a low carbon and resilient economy. RBC’s Electric Car Cost Calculator and our community investments include working alongside with organizations like Plug’n Drive who help Canadians learn about EVs in a hands-on, no-pressure environment.

About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 101,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.‎

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet.